As a startup business, your biggest challenge is defining and communicating with your target audience. The two most important questions you need to ask yourself are how to actively engage with your target audience and how to expand your following. 

Don’t confuse engagement with likes or followers. You need active viewers who interact with you on the social media platform, share your content with their network, and become customers who add to your bottom line.

In this blog, we help you grow your startup using 5 video marketing techniques.

Increase Engagement With Online Competitions

Everyone likes to answer a simple question or tag a few friends to win a super prize through a contest. Some popular social media contest examples are:

  • Asking participants to comment on a post
  • Write an exciting caption for a post
  • Trivia questions have multiple choice answers
  • Submit a photo based on a specific theme

To ensure such activities are successful, you need to:

  • Encourage participation by promoting the contest on your social media platforms, your website, and sending promotional emails
  • Prizes should relate to your product or service to ensure customer conversion. For example, if you are a financial services company, you could offer a one-year free subscription to your financial planning services as a prize.
  • Engage with all participants, even those who haven’t won, by sending them product mailers with exclusive offers. Make it a habit to thank all who have participated in making them feel appreciated. 
  • Understand the rules of each platform to get optimal results from video marketing. Don’t create one video and post it on all social media platforms. The one size fits all concept does not work here. 

Improve Visibility by Responding Actively

Ignore a potential customer, and you have lost them forever. All your creativity and marketing will not work if you don’t respond to your viewers’ questions or comments.

You need to respond within a few minutes or a day. Your response should not sound computer generated, and the tone should be relevant to the question or comment made by the viewer.

Make it a habit to thank people and acknowledge their participation on your social media platform. When viewers see their names on your platform, there is a greater sense of belonging and higher engagement.

You can improve your brand visibility and customer following in this way. 

Provide Value To Your Audience

If you’re thinking automated posts on different social media platforms are going to increase your followers, you’re wrong. The demands and needs of different social media platforms vary, so you need to customize content accordingly. 

You need to share the experiences of existing clients who have benefited from your products. Share actual photos since visuals have a higher engagement potential compared to plain text messages.

Your content needs to add value to the lives of your target audience for them to keep coming back to your channel. There should be a different digital marketing strategy for each social media platform. 

Offer Variety and Excitement

If your banners, photos, or posts are repetitive without any fresh ideas, your following will remain static and eventually fall. Viewers are looking for variety, whether it’s your profile photo or landing page banner.

Keep updating and upgrading your profile photos, banners, and posts to sustain the interest of the viewer.

Study the current trends that your followers are interested in and create engaging posts that highlight your brand subtly. A behind-the-scenes video of your staff or an image of you while vacationing is likely to generate more interest.

You can convert all the photos of your travel diaries into an exciting movie using the image to video feature offered by video-making platforms. 

Use Brilliant Visuals To Grab Attention

Viewers always look for attention-grabbing and vibrant visuals when they visit a social media page. By using stunning visuals and informative text to complement the visual, you increase your chances of attracting more followers. 

Global networking technology background digital communication

Posts with visuals have a higher likelihood of getting shared than posts that have mostly text in them.


Video marketing is an effective tool to introduce yourself to your target audience and grow your startup. There are video-making platforms that offer tons of templates, animation, and music to create a professional-looking video in under 5 minutes. Create your video and make your startup famous!

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Kshitij does business research and content writing for VCBay. Pursuing BBA from Symbiosis Center Of Management Studies (SCMS) Pune, he is skilled in Financial Modeling, Stock valuation and Microsoft Excel. He is passionate about Entrepreneurship and Finance.


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