Are you looking for the best social media managing apps that can perform those time taking tasks for you and won’t cost you a fortune? Well, choosing the right app is not an easy task.
The power of social media, especially for small businesses is immense. Finding new customers, driving traffic to websites, generating awareness about your product, social media does it all. Managing your social media which might include various networking sites such as Instagram, Facebook, YouTube, Twitter etc, can be time-consuming, slow and costly in terms of the personnel that you will need to hire.
Social media management tools perform the tasks of automating, analyzing and controlling your social media accounts. Some of the major tasks that are performed by these tools are as follows:
· Scheduling social media posts days, weeks or months ahead of time
· Targeting audience, conducting activities and engagement analytics
· Simple and presentable reporting features
· Monitoring profile notifications and audience sentiment
· Team-based social media management
· Generating post ideas for social media
· Managing Instagram business accounts
Social media management apps often integrate with several social networks which helps in cohesively managing all social profiles on one platform.
Let’s look at 5 most effective and convenient social media management tools:
1. Buffer Publish
It is probably one of the most famous and longest-running social media tools which is aimed at scheduling posts. It can be used to schedule on Twitter, Facebook, Google+, Linkedin, Pinterest and Instagram. They have a simple and easy to use interface. It allows free users to connect up to three social accounts including Facebook Pages and groups.
Buffer also creates four slots per day: morning, around noon, late-afternoon, and later in the evening for the time zone you’ve selected. Buffer also offers Buffer Analyze, that provides deeper analytics into engagement metrics, follower demographics and organic vs. paid posts. It costs an additional US$ 35/month.
Buffer has a Free Plan for individuals. Its paid plans start at US$ 15 a month for 8 social profiles.
Buffer’s Business Plans that offer analytics and team collaboration cost US$ 99 to US$ 399 per month. Buffer’s business plans include 14-day trials.
SEMrush, an online visibility management as well as a content marketing SaaS platform, is trusted by around 6,000,000+ marketing professionals. It provides insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. It has 40+
tools for search, content, social media and market research, data for more than 140 countries and seamless integration with Google and task management platforms. With the help of SEMrush social media toolkit, you can do a number of tasks at one place like analyze your competitors’ social media strategies, benchmark your performance, edit images, shorten links and build UTM tags, schedule and post to 5 social media networks and increase your Facebook reach with the post booster.
For freelancers, startups and in-house marketers, the Pro Plan is priced at US$ 83/month.
For SMB’s and growing marketing agencies, the Guru Plan is priced at US$ 166/month.
For agencies, eCommerce projects and businesses with an extensive web presence, the Business Plan is priced at US$ 333/month.
Hootsuite is a complete solution for managing social media. Compatible with 35 social networks, including Facebook, Twitter, YouTube, Instagram and Pinterest, Hootsuite can be used to schedule posts and perform other important management tasks.
Hootsuite’s detailed analytics section helps you to monitor all your activity with easy-to-read charts. The range of tools helps you understand the analytics by drawing on more than 200 metrics to measure performance. The generated reports can also be exporting as Excel Sheet, PowerPoint, PDF and CSV files.
Hootsuite helps you monitor the social web with custom social streams. The streams can be constructed by you and include or exclude specific keywords, post types, locations and languages. For example, if you’re in the business of selling waffles. You could target the search term “Waffes” to look at images posted and find negative posts that mention the word “waffles” with an attached image. You could then target these users with your own business.
There is a free option for individuals, and then a US$ 25 a month option for up to 10 social profiles.
The Business Plan can connect 35 social profiles and add up 5 team members. It costs US$ 785/month.
Hootsuite offers 30-day free trials on their plans.
Loomly provides a collaborative platform helping you to nurture and amplify your brand success. It manages your brand assets in Library, polish your content with post optimization tips, control your brand messaging, scheduling posts, targeting & sponsoring and measuring your performance with Advanced Analytics. Loomly suggests hashtags, trends and events. It helps in post ideas or trending topics. The post ideas can be related to your industry or current events that Loomly’s team thinks are newsworthy.
Loomly also presents a calendar of upcoming events and holidays. It has built-in analytics as well as collaboration and team features, where in everyone can come up with post ideas. Loomly is more or less an all-in-one social media app.
From US$ 34/month for the Base plan with one user, 10 social accounts, and core features.
Later is a scheduling app for Instagram, Facebook, Twitter and Pinterest. The app is only for posting images and other visual content. Later provides a forever free plan as well which includes Facebook, Twitter, Instagram and Pinterest accounts for a single user.
The paid plans include pulling content from specific hashtags, mentions or tags, allowing invited contributors to upload their own photos. Paid plans also have option on what you can post in addition to images, like sharing videos, stories and multiple photos in one post.
There is also an option called ‘Saved Captions’ that helps to find something you’ve written before. Later’s Conversations and Analytics tabs allow you to check all your messages and mentions and assess how your posts perform respectively.
Free for one Social Set (Instagram, Facebook, Twitter and Pinterest), 30 posts per profile, and limited features.
US$ 9/month for the Starter plan with more media types, analytics, and automated features.
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