California, the U.S.A-based fermentation sciences company Pulp Culture closed its Series A round at USD 7 million. The company announced the closure on September 29, 2022. The Kale Fund, Vibrant Ventures, and Roger Lienhard led the financing for the firm. Meanwhile, Marc Lustig, Kyle Vogt, Michael Mente & Raissa Gerona, Alexis Ohanian, CPG innovators, Four Sigmatic, MUD\WTR and The Feed joined in the investment.
Purpose of financing for Pulp Culture
With the latest capital raise, the company intends to accelerate retail growth in critical markets such as the US.
It also has plans to fuel growth in the E-commerce channel. Besides, Pulp Culture seeks complete construction of their new 13,000sf facility in downtown Los Angeles.
What the company’s officials have to say
Brendan Brazier, Pulp Culture co-founder, said, “Pulp Culture is a brand that I’ve wished existed for years; functional ingredients in a fermented and therefore naturally alcoholic, sugar-free and certified probiotic drink with super mushrooms and other adaptogens. It seems too good to be true. You’re actually giving your body the building blocks it needs to recover and reduce stress so that you’ll enjoy the moment and also come back better the next day, not hungover. We know that people, especially those who perform at a high level, want to enjoy a health-boosting beverage that naturally contains alcohol, but so few people knew that was even a possibility; well, it is, when crafted properly by way of spontaneous fermentation.”
In addition, Mark McTavish, CEO and Co-Founder of Pulp Culture, said, “Our products are raw and alive yet 100% shelf stable, which eliminates the need for refrigeration. Furthermore, our fermented juices are licensed as wine and thus permitted to ship direct-to-consumer across the US. These are distinct advantages which help us to position Pulp Culture for DTC success.”
McTavish further added, “As the first in the Full Spectrum (TM) fermented beverage category, education is the greatest challenge ahead of us…and also the greatest opportunity. Consumers are beginning to understand that fermentation is a health science and that alcohol is simply one piece to the puzzle of outcomes. When assembling our investor team, we prioritized strategic value over money alone. We believe it will take an army of innovators, evangelists, and influential folks to effect real change and help consumers to realize the potential of fermentation.”
What the investors have to add
Tero Isokauppila, Founder of Four Sigmatic, said, “Four Sigmatic is a science-y way of saying “really good for you”. We’ve turned the planet’s most astoundingly nutrient-dense ingredients, such as Lions Mane mushrooms, into products consumers will love to have every day. We are excited to partner with Pulp Culture so that consumers can experience the power of mushrooms in a “better for you” fermented beverage.”
About the company
Plant-based entrepreneurs Brendan Brazier and Mark McTavish launched the company in 2020. Pulp Culture produces functional beverages that deliver enhanced bioactivity, probiotics, adaptogens, alcohol and a unique sensation known as the “Entourage Effect”.
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