The key to your startup’s progress is a powerful digital presence, as your customers are likely to check out your business online and compare it with your competitors. If you’re not on the Internet or have a weaker website, they prefer your competitor. During the COVID-19 pandemic and post it, being online is the only way to tell the world of your existence. Creating content, sharing on social media, and managing your website takes a lot of time and expertise. This is where digital marketing agencies come into play. They help you reach out to potential customers, manage your social media sites and in general, make your presence visible to as many people as possible.
Let us have a look at the Top 10 Digital Marketing startups in the USA in this article:
1. MediaMath
Founders: Erich Wasserman, Greg Williams, Joe Zawadzki, Srinath Gaddam
Founding Year: 2007
Headquarters: New York, New York, United States
Funding received: US$ 607.5M
Investors: Goldman Sachs, Silicon Valley Bank, Global Founders Capital, QED Investors, Safeguard Scientifics, Blue Collective, Catalyst Investors, Spring Lake Equity Partners, Santander Bank, Searchlight Capital Partners, Observatory Capital
MediaMath builds and provides digital advertising media and data management technology solutions to advertisers globally. Its TerminalOne platform activates data, automates implementation, and optimises advertising interactions across various media. The startup’s technology determines in real-time how to effectively reach marketers’ goals to attain better results for their business. It also offers specialised services in programmatic strategy and optimisation, analytics, technology support, advertising operations, training and certification programs on digital marketing.
2. Sprinklr
Founders: Ragy Thomas
Founding Year: 2009
Headquarters: New York, New York, United States
Funding received: US$ 578.5M
Investors: Intel Capital, Battery Ventures, Temasek Holdings, Wellington Management, ICONIQ Capital, EDBI, SharesPost Investment Management, Sixth Street, Hellman & Friedman
Sprinklr provides enterprise software for customer experience management. Its software aims to help brands understand the conversations that are of utmost importance on mediums such as social media, messaging, blogs, and review sites. Popular companies like Microsoft and McDonald’s leverage Sprinklr’s technology to manage their social media marketing, advertising, research, customer care, and engagement using the all-in-one Modern CXM platform. The insights Sprinklr gathers from public conversations and comments help brands avert a crisis before it goes viral, build new products, improve creative content, and reduce customer care costs.
3. AppsFlyer
Founders: Oren Kaniel and Reshef Mann
Founding Year: 2011
Headquarters: San Francisco, California, United States
Funding received: US$ 293.1M
Investors: Goldman Sachs, Salesforce Ventures, Eight Roads Ventures, Pitango Venture Capital, General Atlantic, Microsoft Accelerator, Microsoft ScaleUp Tel Aviv, Magma Venture Partners, DTCP, Rittenhouse Ventures, Qumra Capital, Eyal Gura
AppsFlyer is a mobile advertising attribution platform that helps advertisers analyse which campaigns bring results. It empowers marketers to grow their business and transform with a range of inclusive measurement and analytics solutions. To date, it has helped 12,000+ brands and 5,000+ technology partners make better business decisions daily.
4. Outbrain
Founders: Ori Lahav, Yaron Galai
Founding Year: 2006
Headquarters: New York, New York, United States
Funding received: US$ 194M
Investors: Lightspeed Venture Partners, Index Ventures, Viola Ventures, Gemini Israel Ventures, HarbourVest Partners, Susquehanna Growth Equity, Vintage Investment Partners, Rhodium, Zohar Gilon, GlenRock Israel, Daniel Recanati, LGiLab
Outbrain is one of the leading content discovery platforms, helping clients reach a highly engaged audience by distributing content on top publisher sites such as CNN, Fox News, Hachette Filipacchi Media, MSNBC and Slate. It also provides publishers with a service wherein they get recommended links to increase traffic and generate income. It works with brands and agencies like Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, among others, to distribute content along with the publisher’s editorial recommendations. The startup had acquired content recommendation platform Surphace (previously known as Sphere) in February 2011.
5. SOCi
Founders: Afif Khoury and Alo Sarv
Founding Year: 2012
Headquarters: San Diego, California, United States
Funding received: US$ 117.8M
Investors: EvoNexus, JMI Equity, Stanford University, GrowthX, Peninsula Ventures, Vertical Venture Partners, Grayhawk Capital, Cobre Capital, Blossom Street Ventures, Silicon Valley Growth Syndicate, Ankona Capital Partners, Taner Halicioglu, Trevor Healy, Peter Fisher, Afif Khoury, Douglas Winter, David Klein, Doug Hecht
SOCi is a unified platform for multi-location marketers to influence and engage local customers. The award-winning platform has several clients, including brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who manage their digital presence across tens of thousands of locations with SOCi.
6. Pattern
Founders: David Wright and Melanie Alder
Founding Year: 2013
Headquarters: Lehi, Utah, United States
Funding received: US$ 52M
Investors: Carlson Private Capital Partners, Ainge Advisory, KSV Global, Duchossois Capital Management
Pattern is the leading digital marketing platform for global e-commerce companies. It uses its exclusive technology platform, industry expertise, international distribution, logistics, and fulfilment services to help brands get profitable e-commerce growth on their websites and tons of global marketplaces such as Amazon, Walmart, eBay, Google, and Tmall, JD, and MercadoLibre.
7. Singular
Founders: Eran Friedman, Gadi Eliashiv, Susan Kuo
Founding Year: 2014
Headquarters: San Francisco, California, United States
Funding received: US$ 50M
Investors: General Catalyst, Norwest Venture Partners, DCM Ventures, TransLink Capital, Thomvest Ventures, Telstra Ventures, Method Capital, KDWC Capital
Singular is a digital marketing intelligence platform that combines marketing analytics, giving marketers insights from previously siloed data. It connects upper funnel marketing data with lower-funnel attribution data, by which marketers can measure ROI from every touchpoint across several channels and augment spend down to the most granular levels. The startup currently monitors over US$10 billion in digital marketing spend across industries spanning commerce, travel, gaming, entertainment, media, and on-demand services. Its clients include Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter.
8. SEMrush
Founders: Oleg Shchegolev
Founding Year: 2008
Headquarters: Boston, Massachusetts, United States
Funding received: US$ 40M
Investors: Greycroft, e.ventures, Siguler Guff & Company
SEMrush is online visibility management and content marketing SaaS platform that guarantees businesses get assessable results from online marketing. It offers insights and solutions for companies across any industry to create, manage, and measure campaigns across all marketing mediums. It is trusted by more than 5,000,000 marketing experts and 40+ tools for search, content, social media and market research in its platform. It is available in 140 countries and can be easily integrated with Google and other task management platforms.
9. HYP3R
Founders: Carlos Garcia, Jorge Suarez, Juan Carlos Hernandez and Omar Ramos
Founding Year: 2015
Headquarters: San Francisco, California, United States
Funding received: US$ 23.9M
Investors: Techstars, Right Side Capital Management, Silicon Valley Bank, Structure Capital, Thayer Ventures, Disney Accelerator, Day One Ventures, Quixotic Ventures, Ocean Azul Ventures, The Walt Disney Company and six other investors
HYP3R builds marketing platforms that enable businesses and brands to recognise influential customers at the locations they operate in and engage with them in real-time.
10. Raydiant
Founders: Tuan Ho
Founding Year: 2017
Headquarters: San Francisco, California, United States
Funding received: US$ 20M
Investors: SV Angel, Lerer Hippeau, 8VC, Bloomberg Beta, Wei Guo, Gaingels, UpHonest Capital, Transmedia Capital, Nitesh Banta, Atomic, Mark Wahlberg, BN Capital, Delta Zulu
Raydiant provides cloud-based digital signage technology to retail businesses and restaurants. It creates connected experiences for brick-and-mortar businesses (traditional street-side companies) of any size, from small cafes to expansive global enterprises. By plugging a Raydiant ScreenRay into any HDMI-equipped TV, enterprises can easily show announcements, promotions, menus, and more. Its users can participate in videoconferencing (via BlueJeans), play in-store music (via Soundtrack Your Brand), update connected menus (via SinglePlatform), and even create drag-and-drop presentations with stock footage and videos (via PosterMyWall).
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