Home Top 10 Series Top 10 Digital Marketing startups in the USA

Top 10 Digital Marketing startups in the USA

Top 10 Startups

Top 10 Digital Marketing startups in the USA
Top 10 Digital Marketing startups in the USA
The key to your startup’s progress is a powerful digital presence, as your customers are likely to check out your business online and compare it with your competitors. If you’re not on the Internet or have a weaker website, they prefer your competitor. During the COVID-19 pandemic and post it, being online is the only way to tell the world of your existence. Creating content, sharing on social media, and managing your website takes a lot of time and expertise. This is where digital marketing agencies come into play. They help you reach out to potential customers, manage your social media sites and in general, make your presence visible to as many people as possible.
Let us have a look at the Top 10 Digital Marketing startups in the USA in this article:

1. MediaMath

Founders: Erich Wasserman, Greg Williams, Joe Zawadzki, Srinath Gaddam

Founding Year: 2007

Headquarters: New York, New York, United States

Funding received: US$ 607.5M

Investors: Goldman Sachs, Silicon Valley Bank, Global Founders Capital, QED Investors, Safeguard Scientifics, Blue Collective, Catalyst Investors, Spring Lake Equity Partners, Santander Bank, Searchlight Capital Partners, Observatory Capital

MediaMath builds and provides digital advertising media and data management technology solutions to advertisers globally. Its TerminalOne platform activates data, automates implementation, and optimises advertising interactions across various media. The startup’s technology determines in real-time how to effectively reach marketers’ goals to attain better results for their business. It also offers specialised services in programmatic strategy and optimisation, analytics, technology support, advertising operations, training and certification programs on digital marketing.

2. Sprinklr

Founders: Ragy Thomas

Founding Year: 2009

Headquarters: New York, New York, United States

Funding received: US$ 578.5M

Investors: Intel Capital, Battery Ventures, Temasek Holdings, Wellington Management, ICONIQ Capital, EDBI, SharesPost Investment Management, Sixth Street, Hellman & Friedman

Sprinklr provides enterprise software for customer experience management. Its software aims to help brands understand the conversations that are of utmost importance on mediums such as social media, messaging, blogs, and review sites. Popular companies like Microsoft and McDonald’s leverage Sprinklr’s technology to manage their social media marketing, advertising, research, customer care, and engagement using the all-in-one Modern CXM platform. The insights Sprinklr gathers from public conversations and comments help brands avert a crisis before it goes viral, build new products, improve creative content, and reduce customer care costs.

3. AppsFlyer


Founders: Oren Kaniel and Reshef Mann

Founding Year: 2011

Headquarters: San Francisco, California, United States

Funding received: US$ 293.1M

Investors: Goldman Sachs, Salesforce Ventures, Eight Roads Ventures, Pitango Venture Capital, General Atlantic, Microsoft Accelerator, Microsoft ScaleUp Tel Aviv, Magma Venture Partners, DTCP, Rittenhouse Ventures, Qumra Capital, Eyal Gura

AppsFlyer is a mobile advertising attribution platform that helps advertisers analyse which campaigns bring results. It empowers marketers to grow their business and transform with a range of inclusive measurement and analytics solutions. To date, it has helped 12,000+ brands and 5,000+ technology partners make better business decisions daily.

4. Outbrain


Founders: Ori Lahav, Yaron Galai

Founding Year: 2006

Headquarters: New York, New York, United States

Funding received: US$ 194M

Investors: Lightspeed Venture Partners, Index Ventures, Viola Ventures, Gemini Israel Ventures, HarbourVest Partners, Susquehanna Growth Equity, Vintage Investment Partners, Rhodium, Zohar Gilon, GlenRock Israel, Daniel Recanati, LGiLab

Outbrain is one of the leading content discovery platforms, helping clients reach a highly engaged audience by distributing content on top publisher sites such as CNN, Fox News, Hachette Filipacchi Media, MSNBC and Slate. It also provides publishers with a service wherein they get recommended links to increase traffic and generate income. It works with brands and agencies like Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, among others, to distribute content along with the publisher’s editorial recommendations. The startup had acquired content recommendation platform Surphace (previously known as Sphere) in February 2011.

5. SOCi


Founders: Afif Khoury and Alo Sarv

Founding Year: 2012

Headquarters: San Diego, California, United States

Funding received: US$ 117.8M

Investors: EvoNexus, JMI Equity, Stanford University, GrowthX, Peninsula Ventures, Vertical Venture Partners, Grayhawk Capital, Cobre Capital, Blossom Street Ventures, Silicon Valley Growth Syndicate, Ankona Capital Partners, Taner Halicioglu, Trevor Healy, Peter Fisher, Afif Khoury, Douglas Winter, David Klein, Doug Hecht

SOCi is a unified platform for multi-location marketers to influence and engage local customers. The award-winning platform has several clients, including brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who manage their digital presence across tens of thousands of locations with SOCi.

6. Pattern


Founders: David Wright and Melanie Alder

Founding Year: 2013

Headquarters: Lehi, Utah, United States

Funding received: US$ 52M

Investors: Carlson Private Capital Partners, Ainge Advisory, KSV Global, Duchossois Capital Management

Pattern is the leading digital marketing platform for global e-commerce companies. It uses its exclusive technology platform, industry expertise, international distribution, logistics, and fulfilment services to help brands get profitable e-commerce growth on their websites and tons of global marketplaces such as Amazon, Walmart, eBay, Google, and Tmall, JD, and MercadoLibre.

7. Singular


Founders: Eran Friedman, Gadi Eliashiv, Susan Kuo

Founding Year: 2014

Headquarters: San Francisco, California, United States

Funding received: US$ 50M

Investors: General Catalyst, Norwest Venture Partners, DCM Ventures, TransLink Capital, Thomvest Ventures, Telstra Ventures, Method Capital, KDWC Capital

Singular is a digital marketing intelligence platform that combines marketing analytics, giving marketers insights from previously siloed data. It connects upper funnel marketing data with lower-funnel attribution data, by which marketers can measure ROI from every touchpoint across several channels and augment spend down to the most granular levels. The startup currently monitors over US$10 billion in digital marketing spend across industries spanning commerce, travel, gaming, entertainment, media, and on-demand services. Its clients include Lyft, Yelp, Airbnb, LinkedIn, Symantec, Zynga, Match, and Twitter. 

8. SEMrush


Founders: Oleg Shchegolev

Founding Year: 2008

Headquarters: Boston, Massachusetts, United States

Funding received: US$ 40M

Investors: Greycroft, e.ventures, Siguler Guff & Company

SEMrush is online visibility management and content marketing SaaS platform that guarantees businesses get assessable results from online marketing. It offers insights and solutions for companies across any industry to create, manage, and measure campaigns across all marketing mediums. It is trusted by more than 5,000,000 marketing experts and 40+ tools for search, content, social media and market research in its platform. It is available in 140 countries and can be easily integrated with Google and other task management platforms.

9. HYP3R


Founders: Carlos Garcia, Jorge Suarez, Juan Carlos Hernandez and Omar Ramos

Founding Year: 2015

Headquarters: San Francisco, California, United States

Funding received: US$ 23.9M

Investors: Techstars, Right Side Capital Management, Silicon Valley Bank, Structure Capital, Thayer Ventures, Disney Accelerator, Day One Ventures, Quixotic Ventures, Ocean Azul Ventures, The Walt Disney Company and six other investors

HYP3R builds marketing platforms that enable businesses and brands to recognise influential customers at the locations they operate in and engage with them in real-time.

10. Raydiant

Founders: Tuan Ho

Founding Year: 2017

Headquarters: San Francisco, California, United States

Funding received: US$ 20M

Investors: SV Angel, Lerer Hippeau, 8VC, Bloomberg Beta, Wei Guo, Gaingels, UpHonest Capital, Transmedia Capital, Nitesh Banta, Atomic, Mark Wahlberg, BN Capital, Delta Zulu

Raydiant provides cloud-based digital signage technology to retail businesses and restaurants. It creates connected experiences for brick-and-mortar businesses (traditional street-side companies) of any size, from small cafes to expansive global enterprises. By plugging a Raydiant ScreenRay into any HDMI-equipped TV, enterprises can easily show announcements, promotions, menus, and more. Its users can participate in videoconferencing (via BlueJeans), play in-store music (via Soundtrack Your Brand), update connected menus (via SinglePlatform), and even create drag-and-drop presentations with stock footage and videos (via PosterMyWall).

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