Berlin, Germany-based virtual pizza restaurant chain Milano Vice raised EUR 8.3 million in Series A funding. The round took place on December 5, 2023. Coefficient Capital led the financing for the company. Meanwhile, True, Geschwister Oetker and Speedinvest also joined in the financing. In addition, notable food technology and delivery entrepreneurs, such as Ole Strohschnieder, Co-Founder of Just Spices; David Brunier, Co-Founder of Flash Coffee; Christian Gaiser, Co-Founder of Numa and founding investor Fabian Wittleben CG Partners, also provided the funding.
Purpose of financing for Milano Vice
With the latest financing, Milano Vice seeks to scale operations. It also has plans to expand the business across Germany as well as internationally.
What the company’s official has to add
Rudolf Donauer, Co-Founder & CEO of Milano Vice, said, “We always wanted to create something that would have a positive impact on food entrepreneurs, and the work we’ve been doing with Milano Vice is in service of this vision. We are building the restaurant of the future with a pizza brand that has a best-in-class delivery system, tastes great, and also helps small food businesses and restaurants grow their income.”
What the investors have to comment
Arpon Ray, Partner at Coefficient Capital, further commented, “We have been looking for innovative models in food delivery and were immediately impressed with the capital-efficient business model Rudolf and Dennis created. We think their focus on using proprietary technology will be a major differentiator, and their approach to brand building will resonate with today’s consumer.”
In addition, Sven Wiszniewski, Investment Manager at Geschwister Oetker Beteiligungen KG, said, “The strong team of Milano Vice created a modern pizza brand that focuses on tasty pizza of high quality and with a culinary twist, as well as digitalizing and optimizing the daily business of many smaller restaurants and owner-led food joints. We are excited about the opportunity of bringing together happy customers and successful food entrepreneurs.”
Besides, Joe Seager-Dupuy, Director of VC at True, said, “The team at Milano Vice has built a unique and distinctive brand backed up by an innovative product and business model to become one of the top choices for pizza in Germany. This Series A is a testament to the momentum they have achieved with consumers and partners, and we are excited to see Milano Vice taken to the next level.”
About the company
Rudolf Donauer and Dennis Murselovic launched the company in 2021. Milano Vice is the world’s first and only digitally-powered, delivery-first pizza restaurant concept. Since its launch in January 2022, Milano Vice’s sales have surpassed more than 1 million pizzas in Berlin, Hamburg, Frankfurt am Main, and North Rhine-Westphalia. The company currently enjoys partnerships with over 60 businesses in Germany.
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