Delaware, USA-based self-serve infrastructure management platform raised USD 4 million in seed funding. The company announced the investment on September 5, 2023. 3one4 Capital led the financing for the company. In addition,100x Entrepreneurs (now Neon) and prominent angels such as Abhinav Asthana, Pallav Nadhani, Aneesh Reddy, Krishna Mehra, and Sreedhar Pedinneni, among others joined in the funding.

Purpose of financing for

With the latest financing, seeks to fund expansion in the US market. It also has plans to promote and advance the platform engineering philosophy. Meanwhile, the company intends to enhance its product offerings. 

What do the officials of the company have to comment

Pravanjan Choudhury, founder and CEO at, said, “Cloud delivery of products is an incidental complexity that businesses have to deal with. Anything that’s not core to your business and taking away your Developers’ time is noise and needs to be productized.”

Choudhury further added, “The infusion of $4 million is a testament to the immense potential of Facets and the platform engineering philosophy we embody. We are grateful for the trust shown by 3one4 Capital and other investors.”

What the investors have to add

Anurag Ramdasan, the lead partner from 3one4 Capital, said, “Facets is a game-changer for complex DevOps setups. By automating last-mile cloud delivery as a product, it empowers businesses with self-service infrastructure management, enabling enhanced efficiency and positioning them as industry leaders. Their approach to platform engineering has the potential to transform the landscape. We believe in the immense potential of Facets to redefine how organizations manage their DevOps and are proud partners in their growth journey.”

About the company 

Anshul Sao, Pravanjan Choudhury, and Rohit Raveendran, all three alumni of IIT-KGP, launched the company in 2021. helps improve developer productivity by streamlining and productizing cloud deployment workflows. Facets streamlines all the cloud deployment processes into an Internal Developer Platform. It further makes it easy for Developers to self-serve their infrastructure needs. This new way of attempting cloud delivery is called Platform Engineering. Facets further seeks to to help companies adopt this practice. Facets is a ready-to-use Internal Developer Platform. It enables self-serve deployment as well as 11standardizes DevOps workflows. Built on the philosophy of platform engineering, Facets helps Devs self-serve their infra needs.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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