Dallas, Texas, May 25, 2023 Jerry Rice, a Pro Football Hall of Famer and well-known NFL G.O.A.T., and his company G.O.A.T. Fuel® announced that they have closed on their initial Series Seed round of financing, which was oversubscribed and raised USD 5 million. This brings the total funds raised since the drink’s launch in 2020 during the pandemic to USD 12 million. Eddie DeBartolo Jr., a former owner of the San Francisco 49ers, co-founder Jerry Rice, and serial entrepreneur Marc Lore were among the previous investors in the business. Stage 1 Fund and Morrison Seger Venture Capital Partners led the Series Seed financing round.

G.O.A.T. Fuel is readily available online and in around 10,000 retail locations nationwide, including Publix, Target, Walmart, and HEB. It is swiftly emerging as the preferred energy drink for consumers seeking healthier, delicious energy.  G.O.A.T. Fuel is ideal for anyone pursuing greatness because it is powered by natural caffeine, green tea, BCAAs, and ten essential vitamins to improve recovery. It is famous for its cordyceps mushrooms and was the first energy drink to use the potent adaptogen. It is also the Los Angeles Lakers’ official energy drink, which is another sign of the beverage company’s rapidly rising popularity among players and non-athletes.

“Despite escalating market challenges and an increasingly competitive market, we’re thrilled to have closed our first-ever institutional round of capital. Our success in this round is another sign that brand awareness is growing and demand is surging. We can add gasoline to the fire thanks to our new investors and the resulting money infusion, said Jaqui Rice Gold, CEO, and Co-Founder of G.O.A.T. gasoline. As we work to create G.O.A.T. Fuel as a significant competitor in the sports energy drink market, I also want to send a heartfelt thank you to Stage 1 Fund and Morrison Seger.

Jerry Rice, an NFL Hall of Fame wide receiver and co-founder of G.O.A.T. Fuel, continued, “I’m very picky about what I put into my body and love pushing others who share the same values and ideals to live a healthier lifestyle by choosing health-forward products like G.O.A.T. Fuel. “We are optimistic about the future of G.O.A.T. Fuel, and obtaining this funding is evidence of the support our product has from the public. We are eager to introduce G.O.A.T. Fuel to the globe and inspire people to surpass themselves.

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Kshitij does business research and content writing for VCBay. Pursuing BBA from Symbiosis Center Of Management Studies (SCMS) Pune, he is skilled in Financial Modeling, Stock valuation and Microsoft Excel. He is passionate about Entrepreneurship and Finance.


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