New Jersey-headquartered global digital network for Healthcare Professionals (HCPs) Doceree raised USD 11 million on April 6, 2022. The funding is a part of the Series A round. Fidelity-backed global investment firm Eight road ventures led the funding for Doceree. F-Prime Capital and Alkemi Growth Capital also participated in the Series A round.
Purpose of Funding for Doceree
The latest capital will aid the healthcare platform to scale its global operations. Doceree will also look to expand partnerships and augment its product portfolio.
Besides, it intends to use the recent funding for technology enhancement and strengthen its HCP communications for pharma and life sciences brands, agencies and health information technology platforms.
Moreover, it seeks to advance the platform’s measurement and behaviour lift capabilities to bring greater transparency to results.
Previously the startup raised USD 1 million in a seed funding round in May 2020. The seed round was followed by an undisclosed amount in pre-Series A round in June 2021.
What the founder has to say
“It is critical for industry players like pharma companies and HCP-only platforms to understand and react to the digital touchpoints and behaviours of HCPs for delivering messages they resonate with,” said Harshit Jain, founder and CEO of Doceree.
“Our identity resolution technology and tailored products for different markets that adhere to the country-specific regulations and guidelines make it easy for pharma brands to engage with HCPs on digital mediums while enabling publishers to improve engagement on their platforms with relevant medical information from pharmaceutical and life sciences brands,” he further added.
What the investor has to say
Speaking on the recent fundraise, Ashish Venkataramani, partner at Eight Road Ventures, said, “Doceree is transforming the way digital interactions between pharmaceutical brands and prescribers are facilitated. Pharma marketers navigate significant complexity across point-of-care systems and health information systems. Doceree’s technology platform seeks to disrupt the fragmented value chain for digital messaging to physicians and will be at the forefront of this promising sector.”
About Doceree
Dr Harshit Jain, who is a physician by profession, brought Doceree into existence in 2019. Through its programmatic messaging capabilities, the startup helps pharma brands and media agencies with HCP communications. The platform identifies HCPs using its physician verification engine, creating a unique profile of the physician for the right targeting and messaging. Its programmatic media offering helps brands place optimised bids for Doceree’s partner platforms.
Doceree enhances engagement between pharma companies and their target audience via its global publisher network.
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 Doceree raised USD 11 million on April 6, 2022. The funding is a part of the Series A round. Fidelity-backed global investment firm Eight road ventures led the funding for Doceree.){kind=link}