India based Home decor and furnishing startup WallMantra raises over USD 268K in Seed round

WallMantra, a wall decoration online store, raised over USD 268K ( 2 crore INR ) in a Seed funding round from Fluid Ventures Fund, a Direct to Consumer focused Venture Capital Fund, on 31 December 2021.

[ 1 USD = 74.36 INR ]

Investor: Founded in 2019, Fluid Ventures is a SEBI registered (AIF CAT -1 VC) early stage, Direct to Consumer focused venture capital fund that invests in visionary entrepreneurs that are creating digital first, innovative and world-class consumer brands and driving positive change in the consumer behaviour. The firm seeks to invest in b2b solutions, future of work, digital health, education, and digitally native vertical brand (DNVB).

The Objectives behind the funding: The company plans to deploy the current proceeds to strengthen its sales and marketing capabilities and introduce aesthetically pleasing decor products for the Indian and US markets, WallMantra said in a statement.

About WallMantra

Founded in 2013 by Jitesh Agarwal, Kundan Arya and Shivam Agarwal, WallMantra is an E-commerce company that specializes in the fields of home decor, manufacturing, and in the retail industry. It also specializes in manufacturing to e-tailing innovative products for home decor and utility. Headquartered at New Delhi, the company claims to offer the most creative and beautiful decals all over the country. The company initiated its business with wall stickers and continuously expanded in the fields of other vinyl decor products with best quality promise. The startup has a fully dedicated team of designers, manufacturing workers and sales and marketing. The company claims that every product it sells is hand crafted under strong quality checks processes. It also claims to sell over 10,000 products every month on their website wallmantra.Com, having a customer base of over 2.5 lakh across India.

What the Founder has to say:

“Partnership with Fluid Ventures is going to help the brand substantially on our path to growth,” WallMantra CEO and co-founder Jitesh Agarwal said.

What the Investor has to say:

Commenting on the investment, Fluid Ventures Founding Partner Amit Singal said that with the outbreak of the COVID-19 pandemic, home nesting became a necessity, and consumers started investing in enhancing their new homebound lifestyle.

“This lifestyle has been a driving force for WallMantra, which has been doing a tremendous job in innovating and launching products based on the continuous consumer buying behaviour, and this led to 90 per cent of the sales coming from their own website,” he added. 

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