Bangladesh based D2C startup Green Grocery raises an Undisclosed amount in pre-Seed round

Green Grocery, a Bangladesh based D2C safe food startup that sells chemical-free fresh food products, raised an undisclosed amount in a pre-seed round led by M Asif Rahman on 30 December 2021.

Investors: The latest funding round was led by M Asif Rahman, the Founder of Software Company ARCom and WDeveloper, with participation from Co-founder and Chief Operation Officer of eFoli Jahangir Alam, CEO of WP Developer Nazmul Hasan Rupok, Co-founder and CEO of eFoli Pran Krishna Paul, Ashif Anam Siddique and CEO of AuthLab Md. Shahjahan. 

The Objectives behind the funding: The company plans to deploy the current proceeds to expand its supply chain and processing capacity and invest in growth. The two co-founders of Green Grocery, Saba Chowdhury and Sayem Murshed say that Green Grocery is scaling up its supply chain and marketing ability. The new investment will allow the company to accelerate its growth. 

About Green Grocery

Founded in 2020 by Sayem Murshed, Saba Chowdhury and Talukder Mohammad Shabbir, Green Grocery is an online grocery seller aspiring to be a leader in the Organic food industry in Bangladesh. The startup uses beautiful designs and packaging generally reserved for esthetic products to elevate the status of grocery products to lift them out of the mundane. Green Grocery says it directly sources from farmers, processes in-house, and delivers directly to customers. The startup offers a wide range of handpicked products sourced from different parts of the country, including varieties of rice, brewed oils, spices, homemade spreads, ghee, pickle, and much more. The company now sells over 40 products, such as pure honey, tulsi mala Rice, mustard Oil, gawa ghee, various types of secret recipe masala, peanut butter, homemade jelly, and has received excellent attention from a growing number of customers.

What the Founder has to say:

“We are super happy to have this group of well-established and successful entrepreneurs as our investors,” says Talukder Mohammad Shabbir. Not only the investment, we believe their innovative ideas and experiences will help add greater value to our journey. 

What the Investor has to say:

“D2C (Direct to Consumer) is a fresh concept in Bangladesh. Many people are already working on food safety in Bangladesh, but more business initiatives like this one that can ensure adulteration-free, trustworthy products are needed. Today, we are more health-conscious than ever before. To that end, Green Grocery has tremendous potential. If the company maintains the standard it has set, it will reach new heights. We have considered both our business interests and our commitment to social responsibility when analyzing our alliance,” says M Asif Rahman. 

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