US computer software startup Magnify raises USD 6 million in seed funding

US-based Magnify, a platform for automation and arrangement of post-sales activities, raised USD 6 million on 1st November 2021.

Investors: Madrona Venture Group and Decibel Partners led the funding.  There was participation from Bill Richter, CEO of Qumulo; Christal Bemont, CEO of Talend; Elissa Fink, former Tableau CMO; Jon Gelsey, former Xnor and Auth0 CEO; and Will Arora, CTO of Assurance.

Purpose of funding: The funds will be used to build the company’s team, especially in engineering, product, and data science. Moreover, integrate AI and Machine Learning into enterprise software to streamline and automate the customer experience. Currently, the company is testing the product with early customers and will be making it available to the general public soon.

About Magnify

Founded by Joshua Crossman, Magnify is a computer software startup located in Seattle, Washington. Magnify is developing a platform tool that optimizes onboarding and software used in various industries. Briefly, a platform for automating and orchestrating post-sales activities. Focused on Powering software customer experiences. When customers onboard and use enterprise software, Magnify uses machine learning to automate and optimize the many different touchpoints they encounter. It combines with their existing systems with a no-code interface to simplify and reduce work for Customer Success and Product teams.

The founder, Joshua Crossman, has been in post-sales for a decade, most recently with Chef Software. In his reporting lines, he has more than 25 Customer Success Managers. Furthermore, Barry Crist, a Board member at Magnify, founded Research Cricket, which advises early-stage software companies on scaling. In addition to being the CEO of Chef Software, an EIR at Ignition Ventures, and the CEO of Likewise Software, he has also served as an EIR at Progress Software.

What the Founder has to say:

“Customer Success and Product teams are doing heroic efforts to help customers adopt and succeed with their software, but the work is too manual and disjointed. Magnify automates critical steps in the customer lifecycle. I know I would have wanted this technology in my previous companies and am excited to bring this product to the teams that need it,” said Joshua Crossman, CEO and Founder at Magnify.

What the Investor has to say:

“Magnify solves a massive problem in the software industry, and I’m deeply excited about its potential to transform the customer lifecycle,” said Steve Singh, chairman at Magnify and general partner at Madrona Venture Group.

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