US computer software startup Apollo.io raises USD 32 million in series B round

US-based Apollo.io, a platform that enables sales representatives to expand their networks and opportunities, raised USD 32 million on 1st November.

Investors: Tribe Capital led the round along with NewView Capital and Nexus Venture Partners, totaling USD 41.3 million for the startup.

Purpose of funding: Through the new funding, the company will expand its product development teams, engineering teams, and marketing efforts. By taking this approach, they are hoping to maintain profitability while offering greater value to their users, who number in the millions.

About Apollo.io

Founded in 2015 by Tim Zheng, Apollo.io is located in San Francisco, California. Apollo.io is a platform for businesses and sales representatives to boost engagement and explore new opportunities. A platform that specializes in Sales Engagement, Lead Generation, Predictive Analytics, Sales Strategy, Sales Development, Email Engagement, Revenue Intelligence, Sales Operations, and Demand Generation.

With the mission to revolutionize the B2B selling process by crowdsourcing data. Over the last 12 months, the startup has grown its user base and revenue by more than 200%. It is now being used by over 168,000 organizations around the world.

What the Founder has to say:

“Apollo’s vision is to give its customers the most powerful and intelligent GTM platform in the industry, so they can reach their full market potential. We want to make access to B2B data even easier while enhancing the data with sales intelligence and automated workflows,” said Tim Zheng, CEO, and Co-Founder at Apollo.io

What the Investor has to say:

“At Tribe, our primary goal is to identify and amplify disruptive businesses like Apollo.io. Apollo.io is challenging the status quo in the B2B lead and sales intelligence space by making B2B contact data and prospecting tools more accessible and intelligent. We are thrilled to support Tim and the team at Apollo.io as they make the GTM motion for sales and marketing teams more intelligent and simpler,” said Sri Pangulur at Tribe Capital.

In the aftermath of the pandemic, B2B marketers were forced to adjust to virtual tactics. B2B marketers view virtual tactics as an opportunity to do more than conduct outreach; they learn how to reach out, whom to target, and what to say. Nevertheless, most of the businesses said they were unlikely to respond to a marketing message that wasn’t tailored to them specifically. Apollo.io provides such data to users that facilitate the connection between them and their leads, thus simplifying the process for all involved.

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