As per the deal, Groundswell’s 133-person team will join Deloitte’s Canadian consulting practice, under Omnia AI. Groundswell will also continue to serve customers in Western Canada.
About Groundswell Group
Groundswell was founded in 2001. The company provides multiple services to help its clients capitalize on the value of data. The firm does not sell a specific software, however, its team provides niche expertise to firms across the oil and gas, retail, utilities, finance, and manufacturing sectors, among others.
Darren Sartison, previously president at Groundswell said associating with Deloitte feels a little like they’re finally putting the puzzle pieces together. He added that customers’ opportunities grow as the intersection of business and technology continues to merge. By merging Groundswell’s technical depth and competencies with Deloitte’s wide-ranging AI and data offerings, from strategy to implementation to operations, they’re truly stronger together.
About Deloitte Canada
Deloitte is the brand under which tens of thousands of committed professionals in independent firms across the globe join forces to provide audit, consulting, financial advisory, risk management, tax, and related services to select clients. These firms are members of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). Each DTTL member firm delivers services in specific geographic areas and is subject to the laws and professional regulations of the particular country or countries in which it operates. Deloitte LLP is the Canadian member firm of Deloitte Touche Tohmatsu Limited, which is a group of member firms, each of which is a legally separate and independent entity.
Deloitte Canada stated the deal is intended to enhance its own digital transformation capabilities, including machine learning, intelligent automation, and cloud data engineering.
Groundswell is Deloitte Canada’s second acquisition of 2021. In February 2021, the organization acquired application development and data engineering consultancy The Working Group (TWG). Deloitte Canada stated that the demand for these sorts of know-hows has increased during the COVID-19 pandemic. This claim is even mirrored in some of the growth seen across Canadian tech startups functioning in this space.
Anthony Viel, CEO of Deloitte Canada said this is a very rousing time for AI and cloud revolution, and teaming up with Groundswell is yet another way of showing their commitment to helping Canada transform as a country by serving this fast-growing space and its mid-market and large clients. He added that not only does this move secure Deloitte’s position as the number one artificial intelligence consultancy in Canada, but it’s a particularly big win for how they serve their Western Canada and national clients with end-to-end services to help them transform at scale and flourish.
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