Amazon India launches Mentor Connect Programme

Amazon India announced the launch of its ‘Mentor Connect’ programme on Sunday. The programme aims to accelerate the growth of startups and emerging brand owners enrolled under its Amazon Launchpad initiative. The Mentor Connect programme will create a support system for startups by providing them with the right kind of mentoring which will help them scale their business.  

Programme Highlights:

·       Startups and emerging brands get access to guidance from venture capital firms, industry veterans and Amazon leaders.

·       Expert knowledge sharing sessions.

·       Networking events.

·       1:1 mentorship sessions.

A few mentors who have signed up to contribute to the Indian startup growth, come from educational institutions and VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, Tomorrow Capital.

“Startups and emerging brands enrolled in the Amazon Launchpad programme can access guidance from these mentors through various ways. This includes one-to-one mentorship with chosen mentors over a three-month period, ongoing networking opportunities with a wider pool of industry experts, or knowledge sharing sessions between these experts and other Launchpad brands.” — A statement released by Amazon India.

Mentor Connect will provide entrepreneurs a platform to learn, engage and showcase their startups to leading subject matter experts, who in turn will help them to tackle strategic and functional challenges.

“The Amazon Mentor Connect programme is not limited to startups and emerging brand owners enrolled in the Amazon Launchpad programme, but will also be extended to the winners of the Amazon Smbhav Entrepreneurship challenge in the upcoming Amazon Smbhav summit,” the statement said. The second edition of ‘Amazon Smbhav’ will be hosted from April 15-18, 2021.

Currently, the Amazon Launchpad showcases over 2 lakh products offered by more than 800 emerging brands across 30 different product categories. Most of the brands belong to some popular sectors including health and personal care, beauty and grooming, grocery and home products.

“India has a large startup ecosystem that is key to disruptive innovation and accelerating India’s progress towards an Aatmanirbhar Bharat. Most of these startups are led by first-time entrepreneurs who have the passion to drive a change, but don’t have the experience to deal with the breadth of challenges they face along the way.” — Pranav Bhasin, Amazon India Director (MSME and Selling Partner Experience).

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Komal writes about the startup ecosystem on VCBay. She is an Economics Hons. graduate from Miranda House, Delhi University, and is passionate about the world of entrepreneurship and finance.

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