US-based SpineZone, a startup that creates personalized exercise programs and treatment for neck and back pain, raised US$ 12M in Series A funding on 2 March 2021.
Investors: The Series A funding was led by Polaris Partners and Providence Ventures, with participation from Martin Ventures.
Purpose of funding: The funds will be utilized by SpineZone to expand its business via additional strategic partnerships and clinics in various markets. It will also be building out the platform to support all primary MSK conditions.
About SpineZone
Founded in 2014 by brothers Kian Raiszadeh and Kamshad Raiszadeh, SpineZone is a musculoskeletal (MSK) treatment provider that has an online platform as well as in-person clinics to deliver a curriculum that helps patients avoid the need for prescription drugs, injections and surgeries. SpineZone’s MSK services offer guided exercise programs, assessments and coaching. Its virtual physical therapy platform is augmented by in-person clinics.
The treatment plans can range from a six-week program with health coaching support, a 10-week on-site program for more severe or persistent pain or even surgery if required. This saves patients from spending huge amounts on costly or intensive MSK treatment.
Patients will have to log onto the SpineZone website and answer a series of questions revolving around pain and risk factors. Then they are asked to do a series of exercises that are based on peer-reviewed and evidence-based articles on musculoskeletal health.
What the founder has to say: “During my 25-year career as a spine surgeon, I noticed a dramatic increase in patients who were receiving surgery for back and neck pain, but who were not getting their desired/ long-term result. Many back and neck surgeries are not necessary. We wanted to develop a better model of patient-centric, value-based healthcare that truly puts the patient first. Using a multidisciplinary model with evidence-based treatments, many patients demonstrate significant functional improvements and pain reduction, despite having conditions that are classically thought to be surgical.” — Dr. Kamshad Raiszadeh, Co-founder and Chief Medical Officer of SpineZone.
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