London-based market engagement platform for virtual and in-person events, Grip, raised €10.7 million in Series A funding on 18 February 2021.
Investors: The Series A round was led by London-based growth equity fund Kennet Partners. The totals funds raised by Grip stands at €12 million.
Purpose of the funding: The funds will be utilized by Grip to provide high-quality industry-leading experiences both in-person and virtually.
Founded in 2016 by Brent Hoberman and Tim Groot, Grip is a Market Engagement Platform used by leading event organisers to create the best virtual and live event experiences. It aims to transform the way professionals network at industry events. It works with some of the world’s largest event organisers including Reed Exhibitions, Messe Frankfurt, VentureBeat and TechCrunch.
As the pandemic paved the way for the online events industry, organisers realized the need to provide different event types to serve the needs of the events market. Grip took this opportunity by enabling event organisers to create an omnichannel experience, combining various event types across virtual, hybrid and live, delivering increased networking value and engagement. Grip helps to increase the number of quality interactions at events. This allows the organizers to generate meaningful value for their clients.
What the CEO has to say: “Our mission is to empower organisers to bring professionals together to advance industries. This funding round is going to enable us to take the experience to a new level, leveraging our extensive industry-leading platform, offering unique value for Virtual, Hybrid and In-Person events. I’m humbled and thankful to our clients for trusting us and working with us to achieve this milestone. We’ve raised the round for them, to make our platform better. We’re going to invest heavily in our product and global expansion to support organisers across the world in the continued digitization of their business and empower them to succeed in this new reality. Now, more than ever, we must do everything possible to help professionals connect in useful and meaningful ways,” said Tim Groot, CEO and founder of Grip.
What investors have to say: “Grip’s ability to organise virtual events with a key focus on networking has meant that the company has seen tremendous growth over the last year. Event organisers and their clients have been able to remain connected with their customers despite the constraints on in-person events. As live events resume in the future, Grip is extremely well-positioned to continue to assist event organisers through the provision of software solutions supporting live, virtual and hybrid events,” said Hillel Zidel, Partner at Kennet and Grip board member.
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