UK- based, one-minute instant review platform for restaurants, Yumpingo has secured over €9 million. The company will utilize the funds to launch Yumpingo Pay, a new pay-at-table platform and expand its operations and sales internationally.
This round was backed by a London-based VC firm, Smedvig Capital. As a part of the deal Smedvig Capital’s representatives Rob Toms and Joe Knowles will join the company’s board.
Additionally, investors Mike Ryan (CEO of Bullet Point Network) and Keith Taylor (CEO of Equinix), will also join the Yumpingo’s board. Also investing is David Cantu (co-founder of HotSchedules – one of the world’s largest SaaS data platforms in the restaurant industry).
About the Company
Created in 2015, Yumpingo, collects real-time, actionable insights from restaurant guests at unparalleled scale, enabling restaurants to deliver their food & service, every day.
“We are delighted to be partnering with the team at Smedvig Capital and welcome Joe and Rob to our board,” says Gary Goodman, CEO and Founder of Yumpingo.
How does it work?
Customers are given a one-minute survey on operator-branded hardware or through the diner’s phone at the end of a meal along with the bill. From here, data is distilled down into meaningful insights that provide management (both onsite and on a corporate and regional level) with the visibility to make informed decisions about how to fully optimize the guest experience at the site, service, menu item, menu or concept level.Smedvig Capital is a top European venture capital firm.
According to Principal of Smedvig Capital, Joe Knowles: “Yumpingo’s unique instant review platform helps restaurants gather valuable real-time insights into their customers in an ever-competitive and customer-centric industry. We’ve been really impressed with Gary and the team, and are excited to partner with them to grow Yumpingo into the global leader in this emerging space.”
