USA-based, a global leader in digital agtech solutions, including the CropX agronomic farm management system, CropX Technologies acquired Australia-based a prominent digital irrigation management solutions provider Green Brain. However, it did not disclose the amount of the transaction.

Purpose of the acquisition

With the latest acquisition, CropX significantly expands its reach in Australia. It also strengthens its position as a global leader in digital precision agriculture. Besides, Green Brain’s stable and loyal customer base will now have access to the the former’s agronomic farm management system. In addition, they receive access to irrigation optimization, meanwhile providing advice on fungal diseases, soil and crop health, nitrogen leaching, salinity, and more. 

Australian animal operations will also benefit from CropX’s unique effluent management capability for storage ponds and effluent irrigation fields, which were developed in New Zealand.

The acquisition further accelerates CropX’s growth in the Australian precision ag market.

What the CropX official has to add

Tomer Tzach, CEO of CropX, said, “We enthusiastically welcome Green Brain into the CropX family..Green Brain’s expertise in irrigation optimization is a perfect fit with our company’s DNA. Its prominence in the Australian market will allow CropX to reach a broader customer base and allow us to help Australian farms succeed.”

Besides, Eitan Dan, Managing Director Australasia, said, “Green Brain’s experienced and skilled team will accelerate CropX growth in Australia and New Zealand, building a synergy that will greatly benefit Australian farmers. We are happy to welcome them to the CropX family.”

What the Green Brain official has to comment

Dominic Skinner, Green Brain’s General Manager, further said, “This is an exciting new chapter for Green Brain as we join CropX’s global team of farm-focused innovators. CropX expertise accelerates Green Brain’s development roadmap, opportunities to improve customer support, and to grow our impact in Australia and beyond. The Green Brain brand is well-recognized in Australia and will become even more prominent as we bring CropX solutions to our customers.”

About CropX

CropX Technologies is one of the fastest-growing providers of agribusiness farm management solutions. The company has operations in more than 50 countries and across all arable continents. The CropX agronomic farm management system synthesizes data from soil to sky to offer advanced soil and crop intelligence and a suite of digital agronomic decision and planning tools. It is an easy-to-use app capable of tracking multiple farms and fields.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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