New York, USA-based the all-in-one solution aiding restaurants to increase their sales by attracting, retaining, and building loyalty from customers, Malou raised more than USR 10 million in funding. The company announced the investment on November 20, 2023. Prominent investors such as the SaaS B2B experts henQ, Bleu Capital, Bertrand Jelensperger (founder of The Fork), Jim Texier (former CPO of Lightspeed), as well as several restaurant clients led the financing for the company.

Purpose of financing for Malou

With the latest financing, Malou has plans to accelerate growth in France. It also seeks to enhance product functionality. Meanwhile  the company looks to expand internationally in France, Europe, the Middle East, and the U.S., focusing on New York City and Paris.

What the company’s official has to add

Louiza Hacene, CEO and the co-founder of the company, said, “The restaurant industry is one where success so heavily relies on building and maintaining your reputation, especially through your online presence. Malou is dedicated to providing the tools to help restaurants connect with potential customers and maintain their relationships with their existing customers, and this new funding will allow us to further improve our product, expand our team, and increase our market reach, especially in the United States.”

What the investors have to comment

Mick Mackaay, Partner at lead investor henQ, said, “Malou’s team has been able to translate their deep understanding of marketing for restaurants into a ‘hyper-verticalized’ solution which optimizes all aspects of a restaurant’s online presence automatically. This leads to more visitors without forcing owners to become marketing experts. The team has further impressed us with their ability to get this solution into the hands of many restaurants, a notoriously hard target group to sell to.”

About the company 

Louiza Hacene, Victor SAGE and Waad TOUMI launched the company. The company boasts a strong foundation,  growing client base, as well as a renewed focus on innovation.  Malou seeks to  revolutionize restaurant marketing and empower even more restaurants to succeed in the digital age. The company helps to enhance the digital presence of restaurants. It offers a range of features to help restaurants improve their online reputation, visibility, as well as customer engagement. It boasts a powerful cliente base of more than 2,000 restaurants on board across 12 countries, such as independents, food chains, top chefs, and high-profile restaurant groups, Malou has demonstrated its universal appeal and effectiveness. Its customer includes giants such as Jean-George Group’s Tin Building marketplace in New York City, Bagatelle Group, and Krispy Kreme.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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