California, USA-based, the fun-to-say, stylish, better-for-you noodle brand celebrated for its modern line of delicious and nutrient-packed boxed mac and cheese and pasta, Goodles raised USD 13 million in Series A. The company announced the investment on September 13, 2023. Leading global consumer investment firm L Catterton, led the financing for the firm. In addition, existing institutional investors Springdale, Third Craft Partners, Willow Growth, Alumni Ventures, GingerBread Capital, IMG-Endeavor, Cosmic VC, and Electric Feel Ventures also joined in the funding. 

Purpose of financing for Goodles 

With the latest financing from the Series A financing, Goodles seeks to further strengthen its executive team by appointing three new C-Suite executives. In addition, it plans to increase its U.S. production capacity to meet the surging consumer demand for its products.

What the company’s officials have to add

Jen Zeszut, Co-Founder and CEO of GOODLES said, “We can’t outspend our deep-pocketed, big-brand competition. We have to be more authentic and more unexpected and go places they simply cannot. We are excited about this partnership with L Catterton – the best of the best when it comes to scaling consumer brands. The influx of capital to keep up with demand, coupled with the ability of our extraordinarily creative and results-oriented team to produce unconventional and joyful executions, positions us perfectly for continued success. We’re here to achieve legendary business results by creating a legendary product and brand, and we are growing faster and more efficiently than many of our food and beverage counterparts because of it. It’s a testament to the power of weird!”

In addition, Gal Gadot, Founding Partner of GOODLES, said, “The growth we’ve experienced is a testament to our loyal fans and consumers. I would never have imagined that my favourite meal as a child – mac and cheese – would become a business venture of my own. I am grateful that I can contribute to bringing joy to people’s dining room tables.”

What the investors have to comment

Jon Owsley, Co-Managing Partner of L Catterton’s Growth Fund, said, “GOODLES is reimagining the category by delivering innovative, high-quality products. They are just as delicious as they are nutritious. With its growing portfolio of unique flavours, the brand has quickly captivated consumers of all ages. We are thrilled to be leading the Company’s Series A raise and look forward to working with Jen and the entire GOODLES team. We seek to ensure consumers everywhere get to share in the joy that GOODLES brings to the table.”

About the company 

Jen Zeszut and Paul Earle launched the company in 2021. GOODLES eliminates the need to choose between great taste and nutrition by combining sophisticated ingredients, protein, fibre, nutrients from plants and complex flavours that taste incredibly delicious. 

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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