Miami, 27 July 2023 – Ricardo Uribe of RAU Capital, a board member of Beeyond Media and a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), announced the close of a USD 10 million seed investment. The most recent funds will be utilized to develop Beeyond Media’s enormous linked inventory in other markets throughout 2024 and scale the Beeyond business in the US and Latin America. With this most recent investment round, the total amount raised has reached $12.5M.
With their innovative DOOH strategy, combining programmatic technology with a layer of curated services to maximize the outcomes and return on ad spend of significant brand campaigns, Beeyond Media is providing a solution that expands campaign reach. The technology company excels at delivering top-notch out-of-home (OOH) advertising across various digital screens for optimum advertising impact. This early investment will be crucial in helping the company expand its workforce in the US and finance ongoing initiatives. Sales at Beeyond Media surged 12X in 2022, and the company expects a 10X increase from 2021.
Alejandro Donzis, CEO and co-founder of Beeyond Media, said, “As the DOOH industry develops and we continue to build our business, the continuing support from our investors is increasingly valuable. “There is a tremendous opportunity in digital advertising, and Beeyond is showing the market that there is a better approach to managing DOOH campaigns. Our expanding partnerships and clientele are evidence of our success. Together, we are moving forward to a time when the standards of excellence in the sector will be redefined.
Ricardo Uribe, an investor at RAU Capital and a member of the Beeyond Media board of directors, stated that the company “has exceeded expectations over the last year.” “We believe that the company is strategically positioned to stand out as a provider of a highly valuable global solution in an industry growing at double-digit rates year over year.”
Over 600,000 devices and screens, including billboards, street furniture, airport media, and more, are in the inventory of Beeyond Media, which operates in 17 countries. The company’s goal in a developing market is to top all other global DOOH companies. The business most recently disclosed a strategic alliance with Place Exchange, an SSP for programmatic OOH, to expand Beeyond Media’s vast DOOH inventory. Earlier this year, the company introduced Beeyond TrueReach, an audience segmentation tool. Beeyond TrueReach gathers data and information from top suppliers and gives clients the insights they need to run highly effective and targeted DOOH campaigns.
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 advertising demand-side platform (DSP), announced the close of a USD 10 million seed investment. The most recent funds will be utilized to develop Beeyond Media's enormous linked inventory in other markets throughout 2024 and scale the Beeyond business in the US and Latin America. With this most recent investment round, the total amount raised has reached $12.5M. ){kind=link}