Eindhoven, Netherlands-based shipping platform, Sendcloud acquired Netherlands-based Dutch shipping intelligence company Tracey. The company announced the acquisition on July 7, 2023. However, it did not disclose the amount of the deal.
Purpose of acquisition by Sendcloud
With the latest acquisition, Sendcloud seeks to improve and further enhance its end-to-end shipping, enabling smarter shipping choices and proactive customer experience management.
Meanwhile, Sendcloud gets to access a variety of data features, such as near-real-time parcel monitoring, carrier performance benchmarking, and AI-based delivery forecasts, to its end-to-end shipping platform.
In addition, both companies aim to provide a positive experience for customers, workers, and stakeholders.
What the Sendcloud official has to comment
Rob van den Heuvel, founder of Sendcloud, said, “We believe exceptional shipping experiences are the key to success for e-commerce businesses. However, achieving this at scale becomes increasingly complex when working with multiple carriers, offering flexible delivery options, and catering to customers in different countries.”
He further added, “That’s why we are excited to welcome Tracey, allowing us to provide online retailers with the best parcel monitoring and benchmarking solution out there.”
What the Tracey officials have to comment
Tracey founder Huib Adriaans added, “Most parcel shippers are fully focused on processing their orders, leaving the valuable shipping data untouched. Our shipping intelligence helps surface that value and drive the best delivery experiences with data.”
He further continued, “With the huge shipping volumes processed by Sendcloud, we are able to accelerate the product roadmap, offer more accurate benchmarking, and improve our predictive delivery models. We are truly excited to join the Sendcloud team.”
In addition, Carel van Boetzelaer, CEO of Tracey Customer, World Wide Lighting, commented, “Over the last year, we have seen a 35 per cent decrease in ‘Where is my order?’ questions, while 9 out of 10 customers say they appreciate proactive delivery communication.”
About Tracey
Huib Adriaans in 2019 launched Tracey. Tracey helps merchants to make smarter shipping decisions and proactively manage customer expectations. It leverages patented predictive algorithms that outperform industry norms for package monitoring. Every year, the company claims to transform data from more than 25 million shipments into insights. The conclusions driven from the data further increase customer satisfaction and delivery performance while lowering total shipping costs.
About Sendcloud
In 2012, Founders: Bas Smeulders, Rob van den Heuvel, and Sabi Tolou launched Sendcloud. Sendcloud operates as an all-in-one shipping platform for e-commerce businesses. The platform makes it possible for merchants, online marketplaces, and fulfilment firms to grow their shipping operations and provide “exceptional” shipping experiences.
The company also offers branded tracking, a simple return procedure for both customers and companies and checkout optimisations to assist online retailers save delivery time and enhancing conversion.
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