Paris, France-based startup, which is on a mission to connect businesses with artisan-crafted hot beverages essential to any office, Sensaterra secured EUR 1 million in funding. The company announced the fundraise on March 10, 2023. Historical investors, such as Denis Fayolle, the co-founder of, Habiteo, Manawa, Singulart and Farmitoo, and was the first Business Angel of ManoMano and Zensoon, led the financing for the company. 

Purpose of financing for Sensaterra 

With the latest capital injection, the startup seeks to accelerate its growth in the European market. It also has plans to bring a digital future to the drinks supply market. 

Currently, the website counts hundreds of French, German and Italian artisans handpicked specifically to sell on the platform. The company seeks to ensure product quality, transparency on origin and composition, and fair compensation for small producers. So far, the company enjoys a partnership with the likes of De’Longhi, Krups and Melitta on the equipment side.

What do the co-founders of the company have to add

Camille Rodriguez, Co-CEO of the company, said, “Sensaterra’s positioning is unique in the B2B market because we offer a complete turnkey service (saving time) as well as direct products from small producers. This last aspect gives us the unique ability to create a European player in the hot drinks segment”.

Maxence Béguin, Co-CEO of Sensaterra, further said, “Companies are very receptive to this new offer because it allows them to work on their CSR strategy while drastically reducing their annual bill (compared to solutions with capsules or automatic dispensers in particular).”

In addition, Clément Marty, CTO of Sensaterra, said, “The last six months have seen an acceleration of the B2B business, whether through contracts with large groups such as P&G (Procter & Gamble) or startups, which are looking to offer a more CSR coffee/tea solution at a fair and low price.”

About the company 

Camille Rodriguez, Maxence Béguin, Clément Marty and Denis Fayolle launched the company in 2020. The Paris-based company Sensaterra offers a wide range of coffees, teas, herbal teas, chocolates, equipment and accessories. The offerings come directly from carefully selected artisans in Europe. The company supplies these to companies, hotels and coworking spaces, providing a turnkey solution. In addition, the company offers a full spectrum of hot-beverage supplies, including the rental and purchase of professional and semi-professional coffee machines, such as after-sales service, as well as a monthly delivery of coffee, tea and herbal tea directly from independent craftsmen.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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