New York, USA-based provider of an online visibility management SaaS platform, Semrush, acquired marketing education company Traffic Think Tank(TTT). The company announced the acquisition on February 22, 2023. However, it did not disclose the amount of the transaction.
Purpose of acquisition by Semrush
With the latest acquisition of TTT, Semrush looks to expand its Academy so marketers can learn new skills and hone their craft with access to communities focused on SEO, Content Marketing, Social Media, Digital PR, and PPC. On the other hand, the company intends to maintain the TTT mission and its community will be able to benefit from the content and resources already produced by the Semrush Academy, as well as new content and additional sessions from industry experts.
What the Semrush official has to say
Andrew Warden, Chief Marketing Officer of Semrush, said, “The acquisition of Traffic Think Tank marks another milestone in Semrush’s commitment to assist marketers at every step of their career journey. Enhancing your brand’s online visibility has never been more important, and we are simply delighted to bring TTT and its incredible content and culture to Semrush.”
What the Traffic Think Tank official has to say
Matthew Howell-Barby, the co-founder of Traffic Think Tank, further said, “Semrush is the go-to platform for savvy digital marketers whether they’re starting their journey, upskilling, or advancing their expertise, so naturally, we are thrilled to join the Semrush family. We decided to join Semrush because of its world-class suite of products and relentless focus on making marketing easy and more effective for its customers. The wealth of knowledge of our TTT experts and our expansive content library will further enhance the Semrush Academy to provide new training for marketers and continue improving existing modules.”
About Traffic Think Tank
Matthew Howells-Barby, Nick Eubanks and Ian Howells co-founder Traffic Think Tank in 2017. However, only in three months, the community grew to more than 300 people and featured hours of on-demand education. Later in 2020, the private Slack community hosted approximately 1,000 people, facilitating real-time question-and-answer sessions with some of the greatest minds in the industry. As of February 2023, TTT features more than 300 hours of educational videos and on-demand courses and has tens of thousands of messages posted every month.
In addition to its extensive content library, TTT offers a members-only expert community on Slack available to help answer questions. Further, it serves as a sounding board and connects with other peers from the global marketing industry.
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