New York, USA-based provider of an eCommerce acceleration platform for multichannel brands, MikMak, signed a definitive agreement to acquire Swaven. The latter is a Paris, France-based eCommerce enablement and analytics software company across EMEA, APAC, and LATAM. The company announced the acquisition on February 22, 2023. However, it did not disclose the amount of the transaction.
Purpose of acquisition by MikMak
The acquisition enables the pathway for MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform.
The integration of MikMak’s strong North American retailer marketplace with Swaven’s international network enables an unmatched value proposition for both local and global brands, with more than 3000 retailer integrations across more than 20 industries and 80 countries. The combined global entity intends to service a Gross Merchandise Value (GMV) of USD 2.4 trillion with an increased foothold in the EMEA, APAC, as well as LATAM markets.
The acquisition further strengthens the company’s place in the Commerce-Marketing industry with a Total Addressable Market (TAM) valued at USD 120 Billion.
What the MikMak’s officials have to say
Rachel Tipograph, Founder and CEO of MikMak, said, “Today’s leading brands want a single platform for eCommerce enablement and analytics across all their media channels and brand websites around the world. Brands want the most robust inventory and sales data set that touches over 3000 retailers worldwide. They want a platform so easy to use that they never have to get IT involved. In addition, they want best-in-class customer support with the option to do everything on their own. They want all of this in the name of driving profitable brand growth. The acquisition of Swaven better enables us to meet these needs. This acquisition is just the first hint of all of the major innovations planned for MikMak in 2023 as we continue to build upon our commerce marketing tech stack and become a global leader in the industry.”
What the Swaven officials have to say
Laurent Quatrefages, Co-Founder and CEO of Swaven, further added, “MikMak is the ideal partner to take our advanced technology platform to the next level. Our combined expertise and innovative solutions make us the most agile global player in our industry. We can, in a single platform, address the challenges brands face in operating and adjusting their digital and retail mix.”
In addition, Sébastien Thiberge, Co-Founder and COO of Swaven, added, “Our customers are already benefiting from the combination of our companies with a ready-to-use platform. We are honoured to have a partner who shares our ambitions to accelerate growth and revolutionize the industry with disruptive digital technologies.”
About Swaven
In 2013, Founders Laurent Quatrefages and Sebastien Thiberge launched the company. Swaven offers omnichannel “where to buy” technology and a conversion funnel management platform. It allows multichannel consumer brands to accelerate and measure consumer journeys from any acquisition channel to purchase at online & offline retailers.
For more extensive analysis and Market Intelligence reports, feel free to approach us.
We try our best to fact-check and bring well-researched as well as non-plagiarized content to you. Please let us know
if there are any discrepancies in any of our published stories,
-how we can improve,
-what stories you would like us to cover
–what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback, and thank you for stopping by!
Next Article
