BANGALORE, INDIA – Samaaro, a B2B event marketing SaaS platform, has secured seed investment headed by SucSEED Indovation Fund, with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels, and other prominent angel investors.
Samaaro is an event marketing platform that helps B2B marketers and event professionals enhance business development and ROI while hosting or attending events.
The platform enables B2B businesses to create an unforgettable brand experience and develop new possibilities during events. The complete platform benefits those searching for a technological solution to create a memorable event experience, enhance consumer engagement, broaden the lead funnel, and maximize ROI through event marketing.
Purnank Prakash, Founder, and CEO of Samaaro remarked:
“5 Million firms engage as sponsors and exhibitors yearly in events internationally. However, one of the most difficult issues for these event marketers is getting quality leads and effectively analyzing ROI. Samaaro differentiates itself from the competition by maximizing lead generation and, as a result, optimizing the sales funnel for these organizations.”
“Launched in June 2020, Samaaro has been utilized by 1000+ worldwide companies such as Salesforce, Queen’s University, and Informa Markets,” he added. We’ve welcomed 1 million people from 150 countries in the previous two years and increased our income by 300% yearly.”
Mayank Banka, Founder & President of Samaaro:
“So far, we have been particularly focused on discovering our PMF. Healthcare and education are our best-performing businesses, and we’ve seen much organic growth.”
“Next, we plan to construct a super suite of event marketing products centered on summits, exhibits, and trade fairs,” he continued. The financing will assist us in establishing Samaaro as a prominent brand in the event-tech area.”
Vikrant Varshney, Co-Founder and Managing Partner of SucSEED Indovation Fund:
“The worldwide MICE sector is valued at over a trillion dollars and increasing at a CAGR of roughly 13%. that Samaaro has a highly distinct value proposition, and its approach to using technology and the current global opportunity will undoubtedly propel it to the top of the market. On the platform, Samaaro has a strong customer base of 1000+ businesses, including Salesforce, Huawei, AWS, and Qualcomm, among others, and we are pleased to support their growth narrative.”
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