DALLAS, Dec. 15, 2022 — Grata, the first-of-its-kind online platform enabling customers to send real-time appreciation to a brand’s frontline personnel, has successfully received USD 6 million in initial capital to drive the company’s next phase of expansion. To build a culture-shifting brand, the firm has also hired industry heavyweights and significant innovators to its executive team.
Grata, founded in 2019 by Mark Bunting, is a one-of-a-kind online recognition platform that aims to build a community of frontline employees, customers, and companies. Consumers may use Grata to publicly thank workers of businesses for providing unique experiences, while personnel in the service industry can publicly thank customers for their great service.
Brands that use Grata can recognize, reward, and retain the most productive employees, resulting in higher customer satisfaction. The software is available for free in both the Apple App Store and the Google Play store.’
“The concept stems from the intrinsic value of frontline employees: those important customer-facing contributors,” stated Bunting. “These personnel who serve consumers are mainly responsible for their brand experience, but until Grata, there was no method to document those moments of individual greatness for the employees and the business. With recognition as its fundamental objective, Grata provides an easy way to transmit and record appreciation for exceptional performance, allowing the individual to stand out with their present company while improving their public reputation.
Grata creates a link that stimulates job happiness, improves service quality, boosts employee and brand reputation, and promotes customer loyalty, resulting in greater income.”
Grata allows customers to instantly recognize an exceptional service experience by individual employees using various methods such as a QR code scan, SMS message, or NFC link, while supporting businesses in their efforts to recognize, reward, and retain those with a strong reputation for outstanding service. It also enables businesses to determine the sorts of people and experiences that are most appreciated.
Patrick Brandt, Chief Executive Officer, has a long history as a company founder, CEO, investor, and board member. Brandt’s leadership in software and online firms has resulted in a proven track record of managing companies through rapid development, acquisitions, and successful exits, most notably as the president and co-founder of Shiftsmart and the Chairman of One Day. During the epidemic, Brandt was a co-founder of Get Shift Done, a nationally known and award-winning hunger relief project.
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