Amsterdam, Netherlands-based provider of a customer journey management platform, TheyDo raised EUR 12 million in Series A funding. The round took place on December 13, 2022. Blossom Capital led the financing for the firm.
Meanwhile, 20VC and various angel investors joined in the round. Des Traynor, Founder at Intercom, Miro COO Grisha Pavlotsky, former VP Enablement at Snowflake; Jeroen Nieuwenhuijs, Elena Verna, Growth at PLG Amplitude/Miro, Retool’s VP Sales Eleanor Dorfman, Figma’s VP Sales Kyle Parrish, John Cutler, product manager at Amplitude, CPO at Calendly Annie Pearl, Risto Lahdesmaki, ex Capgemini EVP, and Goodwin partner Lawrenche Chu participated in the financing.
Purpose of financing for TheyDo
With the latest financing from the Series A round, the company intends to build out a team of designers and engineers to continue creating its platform.
So far, the company’s total funding amounts to EUR 14 million.
What the co-founder has to say
TheyDo CEO and co-founder Jochem van der Veer said, “We all know the importance of understanding the customer journey by now, but turning that understanding into action, alignment, and creating a way of working around these journeys is incredibly hard. The reason we started TheyDo is that we’ve seen companies who are journey-centric not only outperform their competition but also have a way better internal culture. Cross-functional alignment, without the endless back-and-forth, is only created when everyone rallies around the customer journey. I expect businesses will soon wonder how they ever succeeded without the competitive advantage journey management provides.”
What the investor has to say
Harry Stebbings, the founder of 20VC, further added, “With the increasing consumer expectation of products, there’s just a real fragmentation of roles within companies. When we look now at all the different roles within a product, from product management, product marketing, and everything in between, the fragmentation of all these different functions means that it’s harder and harder to create one great unified experience because you’re working in isolation. And so the specialisation of these roles means having one unified stream to create that great experience is more and more important.”
About the company
Jochem van der Veer, Charles Beaumont and Martin Palamarz launched the company in 2015. TheyDo provides a platform that brings data, qualitative insights and business priorities together across customer journeys to align teams and drive customer experience. Atlassian, Cisco, IBM, Johnson & Johnson, and T-Mobile use the company’s platform.
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