Hamburg, Germany-based provider of solutions for content and data exchange in the fashion-wholesale industry, Fashion Cloud raised EUR 25 million in recent financing. The company announced the fundraise on December 13, 2022. European investment company Verdane led the financing for the firm. Meanwhile, existing investors, including Heartland, joined in the round.

Purpose of investment for Fashion Cloud 

With the latest proceeds from the recent financing, Fashion Cloud seeks to use the support of Verdane’s network to fuel its international expansion. 

Besides, it has plans to further develop existing software solutions. The B2B fashion wholesale platform intends to enhance established features such as ‘content’ and ‘order’, enabling retailers to access marketing material and product data from more than 600 brands while also ordering articles with one click in the supplier’s brand shops. 

Moreover, the company aims to focus on smart replenishment and solutions for increasing transparency and exchanging data in the area of sustainability.

What the company’s official has to say

Alies ter Kuile commented, “Brands and retailers want to be able to work together more easily and effectively. This investment enables Fashion Cloud to take the collaboration between stakeholders to the next level. With strong partners on our side, we will ensure the transformation of the wholesale fashion industry towards a more efficient and sustainable one. “

In addition, René Schnellen said, “The successful completion of our financing round enables Fashion Cloud to take collaboration between retailers and suppliers to a new level. The trust of our shareholders is confirmation that we are on the right track. With strong partners at our side, we want to make the wholesale industry more efficient and sustainable.”

What the lead investor has to say 

Björn Beckman, Principal at Verdane, further added, “Fashion Cloud helps fashion brands and retailers to save time, money and resources. Their impressive growth and customer retention demonstrate just how well-loved the solution is by thousands of businesses. Digitalization of fashion wholesale is crucial for efficient collaboration and trade and, ultimately, to make the industry more economically and environmentally sustainable. Fashion Cloud enables brands and retailers to seamlessly share marketing material and product data while also optimizing wholesale order and inventory management. With the support and funding of Verdane, we’re confident that FashionCloud will cement its position as the European market leader.”

About the company 

In 2015 Founders David Schaap, Florian Klemt, Martin Brücher, and René Schnellen launched the company. The company provides solutions for content and data exchange as well as digital pre- and reorders in the fashion-wholesale industry. The company offers a picture database for the fashion industry and furthermore creates transparency in ways of sustainability.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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