Market-leading Enterprise-AI for digital health company having presence in the USA, Israel and Latin America, VI Labs acquired Motus Consumer Insights. The company announced the acquisition on December 12, 2022. However, it did not disclose the amount of the transaction.
Motus Consumer Insights, launched in 2018, is a member acquisition analytics, site selection, and marketing BI company.
Purpose of acquisition by Vi Labs
The recent acquisition of Motus Consumer Insights integrates the industry-leading platforms for customer acquisition and site selection together with Vi’s robust AI-powered customer engagement as well as retention solution.
Meanwhile, the acquisition fuels Vi’s commitment to helping people around the world live healthy & active lifestyles leveraging Data and AI.
In addition, the customers of both companies get to benefit as companies provide them with an end-to-end solution that identifies the ideal prospects for acquisition and a roadmap to engage, retain and increase the lifetime value of their customers.
What the Vi Labs officials have to say
Pete Stipher, Executive Vice President at Vi, said, “Over the past four years, MOTUS has been positioning itself as the alternative to traditional member acquisition and site selection, built on a data platform that forecasts and optimizes acquisition decisions. We couldn’t be happier to have a parent company like Vi that shares our common values as a company and helps us provide our customer’s resources to disrupt how member life cycles are measured and optimized to deliver a maximum ROI.”
In addition, Omri Yoffe, Founder and CEO of Vi, said, “The benefit to our enterprise customers is one of the most exciting elements of this partnership. Both Vi and MOTUS share a strong commitment to leveraging data & AI to create more effective connections with members and improve health outcomes that deliver a clear ROI to our customers. We have already begun the platform integration for both companies and will be releasing enhancements throughout the next 12-18 months to MOTUS’s already strong offering. We are excited to launch an AI-powered platform that drives the full lifecycle from acquisition, engagement, retention and upsells for our current and future customers.”
About the company
In 2016, Founder Omri Yoffe launched the company. Vi is the market-leading Enterprise-AI for health, providing AI-as-a-Service for health and wellness enterprises. From D2C companies to Fortune 500 brands, Vi serves them all. The company’s powerful platform serves more than 81 million members daily. The company’s suite of services includes Vi-Engage, Vi-Enterprise and now Vi-Acquire (formally MOTUS).
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