California, the U.S.A-based business-to-business produce marketplace specialising in surplus and imperfect produce, Full Harvest acquired FarmersWeb. The company announced the acquisition on November 29, 2022. However, it did not disclose the amount of the transaction.
FarmersWeb launched in 2011, is New York, U.S.A-based farm sales and inventory management SaaS provider.
Purpose of acquisition by Full Harvest
With the recent acquisition of FarmersWeb, Full Harvest intends to expand its offering. The integration of FarmersWeb’s proven software capabilities to Full Harvest’s technology pipeline, such as inventory and order management, as well as payments, will enable growers to bring more produce to market faster.
What the FarmersWeb official has to say
David Ross, Co-Founder and CEO of FarmersWeb, said, “Providing farmers with the software capabilities needed to better streamline and manage their business has been our core mission for many years. Working with an acquirer who shared that mission was very important to us. Full Harvest is disrupting how surplus and imperfect produce is bought and sold; I am thrilled to know that the hard work we spent creating our software will continue to be part of building a more sustainable supply chain. I am looking forward to seeing Full Harvest’s vision take root even faster.”
What the Full Harvest founder has to say
Full Harvest Founder and CEO Christine Moseley said, “Climate change considerations have become a pressing priority across the agriculture and food industry, especially in regard to on-farm food loss. We understand the need to move as quickly as possible to provide effective solutions to reduce food waste, and acquiring FarmersWeb will help us make our vision of 100 per cent full harvests a reality faster.”
Moseley further added, “Adding valuable software features from the FarmersWeb platform to our produce marketplace will help our farms sell their excess produce easier, more rapidly, and more efficiently than ever before.”
About Full Harvest
In 2015, Founder Christine Moseley launched Full Harvest. The California-based company is solving the USD 2.6 trillion food waste problem through technology and innovation. It runs the only business-to-business online marketplace connecting farmers with commercial produce buyers to purchase imperfect and surplus produce. Meanwhile, reducing climate change by lowering CO2 emissions and water use delivers incremental revenue to farmers.
Moreover, Full Harvest partners with brands on their efforts to create new sustainable CPG products and supply chains to meet consumer demand for sustainable products.
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