California, the U.S.A-based creator marketing and collaboration company, Pearpop, raised an additional USD 18 million in recent funding. The Series A round took place on November 29, 2022. Ashton Kutcher and Guy Oseary’s Sound Ventures, Seven Seven Six, Blockchange Ventures, Avalanche’s Blizzard Fund, and C2 Ventures joined in the financing for the firm.
The current valuation for the firm stands at USD 300 million.
Besides, Pearpop unveiled two new product offerings: Ovation and Passport. Ovation immediately transforms customers or specific community segments into powerful brand advocates by allowing brands to mobilize specific, targeted audiences that have engaged with a product in the past. Meanwhile, Passport leverages blockchain technology to give creators unprecedented visibility into audience engagement across multiple platforms and sources, allowing brands to understand creator impact.
Purpose of financing for Pearpop
With the recent proceeds from the Series A funding, Pearpop intends to use the funds to accelerate growth.
Moreover, it seeks to expand operations as well as its business reach. Since its inception in October 2020, the company has raised more than USD 34 million in funding.
What the founder of Pearpop has to say
Cole Mason, founder, and CEO, Pearpop, said, “Influencer marketing is the fastest growing segment in marketing – and yet there’s still a lack of price transparency and accountability across the entire space. We’re laser-focused on building a new standard in creator marketing at Pearpop by bringing a new level of accountability to the industry so that brands can quantify results and creators have transparency and consistency around earnings.”
What the investor has to say
Alexis Ohanian, Founder, Seven Seven Six, said, “Pearpop has continuously stayed ahead of the curve since it debuted two years ago as the first company to reinvent the influencer collaboration model. We’re doubling down our partnership with this amazing team as they enter their next stage of growth and product evolution.”
About the company
In 2020, Founders Cole Mason and Spencer Markel launched the company. Pearpop provides Pearpop Challenges, a self-service creator marketing tool, which has seen rapid adoption since its launch last year. Giants such as Amazon, Netflix, Chipotle, Rakuten, Zappos, Universal Pictures, Sonos, and Beyond Meat, as well as artists like Doja Cat, The Weeknd, Madonna, Shawn Mendez, and Post Malone, use it as an authentic, performance-based, and streamlined way for brands to partner with creators at scale.
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