San Francisco, the U.S.A.-based world’s largest fan engagement platform, Fandom, acquired a number of entertainment and gaming brands from Red Ventures. The company announced the acquisition on October 3, 2022. TV Guide, Metacritic, GameSpot, Cord Cutters News, Comic Vine and Giant Bomb are the portfolio of brands acquired by Fandom.
Purpose of acquisitions for Fandom
With the latest acquisitions, Fandom aims to expand its global fan platform to cater to its entertainment and gaming fans as well as partners.
The company intends to drive engagement across every step of the consumer journey, such as reference, community, trends, ratings, reviews, news and commerce.
Moreover, Fandom’s diversified portfolio allows the company to extend its 360 programs for its advertising partners – including game publishers, studios and streaming services. It also enables the company to enhance the data and insights within FanDNA, Fandom’s proprietary data platform.
In addition, Fandom continues to fuel its affiliate and commerce efforts, including accelerating revenue on Fanatical, its gaming commerce business.
Fandom will combine 300 million MAUs, 250K Wiki communities and 40 million pages of content with the diversified acquisitions, which will enable it to reach 46 million MAUs. The deal marks the company’s vision as the fan’s first choice for community and experience.
What the Fandom CEO has to say
Perkins Miller, CEO of Fandom, said, “We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans. The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey. In addition to creating exceptional fan experiences, these platforms will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience as well as make our commerce and advertising businesses more impactful.”
What the Red Ventures officials have to say
Christina Miller, Chief Strategy Officer, Red Ventures, said, “Today’s announcement marks the beginning of a new chapter for Red Ventures and Fandom. We couldn’t be more excited about what’s ahead. With Fandom at the helm, we are confident these brands and their teams will be well-equipped to continue empowering and connecting gaming and entertainment audiences around the globe while Red Ventures continues to focus on unlocking the next phase of growth and evolution of its strong stable of decision-making brands.”
About the company
Angela Starling and Jimmy Wales launched the company in 2004. The company’s reach extends to more than 350 million unique visitors per month. Besides, it hosts over 250,000 wikis.
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