Chicago, U.S-based Patient engagement and access platform Upfront Healthcare announced the acquisition of PatientBond. The company disclosed the purchase on August 18, 2022. However, it did not unveil the financial details of the transaction. PatientBond is the Salt Lake City, UT-based leader in consumer science for healthcare.
Purpose of acquisition by Upfront
With the latest acquisition of PatientBond, upfront seeks to accelerate its delivery of the next-generation personalization platform. Following the integration with Upfront’s omnichannel communications capabilities, PatientBond’s robust consumer insights build and expand loyal patient-provider relationships. This, in turn, helps to influence positive behavioural changes, resulting in improved patient acquisition, retention, and experience.
PatientBond CEO Justin Dearborn will continue in a leadership role on Upfront’s board of directors.
The purchase of PatientBond marks Upfront’s commitment to tackling mounting challenges about the technology fragmentation in the healthcare segment. The said challenge remains a complex friction point for health systems as providers are overburdened and patients fall between the cracks due to siloed communication.
What the co-founder of Upfront has to say
Ben Albert, CEO and co-founder of Upfront, said, “We are two like-minded companies relentlessly committed to enabling all patients to get the care they need. The provider landscape is changing, and access is getting more difficult and confusing for patients. Together we will not only strengthen our clients’ abilities to attract new patients but also simplify access by proactively engaging and guiding all patients to improve long-term loyalty ultimately.”
What the PatientBond CEO has to say
PatientBond CEO Justin Dearborn said, “Healthcare providers can no longer utilize a ‘one size fits all approach to consumer health. Personalized engagement requires a deep understanding of patients’ motivations and preferred communication channels. We’re not only enhancing member and patient experiences but ultimately empowering patient success. We couldn’t be more thrilled to join Upfront in their mission to change our industry.”
About Upfront
Benjamin Albert and Carrie Kozlowski are the co-founders of Upfront Healthcare. The company was launched in 2015. The healthcare firm provides technology that ensures complete necessary care to every patient. Since its inception, the company has served in more than 4000 locations. The backbone of the Upfront experience is its data engine. The engine analyzes clinical, sociodemographic, and patient-reported data. These insights allow the company to individually activate patients to complete necessary care, show up for visits, and close any gaps in care.
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