New York and San Francisco, The U.S.-based venture capital company VMG Catalyst closed its Fund II at USD 400 million. The company reported on August 03, 2022. The total capital raised by the private equity firm via both funds now stands at USD 650 million.

Purpose of Fund II by VMG Catalyst 

The NYC-based VC firm introduced its inaugural Commerce Council alongside Fund II. The company invests side by side with the Fund. 

VMG Catalyst seeks to expand further the consumer ecosystem accessible to the Fund II portfolio companies. The Commerce Council consists of seasoned founders, operators, and digital leaders from consumer brands. 

So far, the firm has invested in 22 companies across all investment stages. Its portfolio consists of commerce enablement companies such as mobile messaging leader Attentive and ethnic grocery delivery service Weee! Grocery, headless commerce platforms Shogun and Swell, financing provider Ampla, e-commerce analytics platform Daasity, and others.

Under the leadership of Talent Partner Brianna Rizzo, the firm continues to grow its talent function. VMG currently boast a professional network of 32000 employees. 

What the Partners have to say

Carle Stenmark, General Partner at VMG Partners and Founding Partner at VMG Catalyst, said, “Our deep understanding of both the voice of the customer and the pain points facing brands and retailers of all sizes allows us to invest with the conviction and speed that we believe is required in today’s fast-moving commerce landscape. We’re excited to support the visionary entrepreneurs who are working to solve these pain points and disrupt the way we interact with products and services and how they arrive on shelves.”

Michael Mauze, General Partner at VMG Partners, said, “In just a few years, VMG Catalyst has become a key player in the commerce venture capital space. We believe the access startups gain to the deep network and expertise VMG has built over the span of 17 years of investing in consumer businesses provides them with unparalleled industry insights and resources to help them scale. Our team sees tremendous opportunity at the intersection of retail and technology. We look forward to supporting the Catalyst team as they back more companies focused on powering the next generation of consumer businesses.”

About VMG Catalyst 

Carle Stenmark, Brooke Kiley, and Jeff Truong lead the private equity firm. The capital company invests in technology companies that support consumer businesses. The company places its faith in innovative software and technically advanced supply chains. According to its belief, the tech-driven aspect is the differentiating factor behind the next generation of iconic brands and retailers. The firm accesses the consumer segment through the VMG Partners franchise, which came into existence in 2005.

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Jasleen Bhatia works as a content writer for VCBay News. She is pursuing her final semester in Bachelor of Business Administration from IIPS, DAVV. Driven by her keen interest in entrepreneurship and finance, she writes business-related articles.


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