Gurguram, India-based direct-to-consumer D2C food startup MOPP Foods receives funding from existing investor India Accelerator. The amount of the seed funding received on March 25, 2022, remains undisclosed as of yet.
At present, the startup operates three brands – MOPP – Mad Over Parathas & Pakodas, Mealy and Mad Over Curry across Delhi NCR. MOPP reinvented the recipe of pakodas to make them delivery-friendly. Their recipe allows the pakodas to remain less oily, do not become soggy and remain crispy on delivery.
The Purpose for Funding for MOPP Foods
The latest funding will aid MOPP Foods to expand its capacity in the cloud kitchens across the Delhi NCR region.The startup also plans to enter the retail sector by launching frozen versions of its popular dishes.
Besides, MOPP Foods is looking to raise additional funding to fuel the next stage of scale across Delhi NCR.
What the founders have to say
“We are currently clocking about 25,000 orders a month with a GMV ARR of Rs 8 crore (approx USD 1.04 million),” said Geetika Anand Gupta, Co-founder of MOPP Foods.
“This is a very exciting stage in our journey as we are pushing our limits to breach our own projections. While the pandemic has been challenging, it has taught us to do more with less. This mantra is our guiding principle as we look to scale beyond Delhi NCR in the coming year,” she added.
Gaurav Gupta, Co-founder of MOPP Foods, further commented, “We started off with an aim to build a single brand QSR chain focused around popular street foods and snacks, parathas and pakodas. We strongly believe that these street foods carry a wider appeal compared to Burgers, Pizzas or Momos, but still, there is no big brand or chain trying to uplift them in an organized segment. While we have evolved into a multi-brand cloud kitchen over the last two years, our original aim to uplift popular Indian street foods remains the vision of our brand MOPP.”
What the investor has to say
Mona Singh, Co-Founder and Partner, India Accelerator, said, “We have seen the founders hustle through the last two years, which perhaps is the toughest time a food startup could ever see in its journey. We are very proud and happy to see how they have successfully scaled and achieved 5x growth during this period. It is noteworthy that the startup has already given a multifold exit to its early investors, which builds great investor confidence in founders and their commitment.”
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