Edtech startup Playbook raises USD 700K in Pre-Seed round

Playbook, an edtech platform, has raised USD 700K in Pre-Seed funding round from 500 Global, Sanabil Investments and others on 31 January 2022. 

Investors: The latest funding round drew participation from San-Francisco based Venture Capital firm – 500 Global, Saudi-based Sovereign Wealth Fund – Sanabil Investments, Kuwait-based Venture Capital firm – Faith Capital, Saudi-based Angel Investor Network – Women Spark and other strategic angel investors.

The Objectives behind the funding: The company did not disclose how the funds would be utilized. 

About Playbook

Founded in 2021 by Wafa AlObaidat, Ismahan Saad and Shreya Rammohan, PLAYBOOK is an edutainment platform for women with a mission to bridge the global gender gap and get more women into leadership roles through access to a diverse digital academy of masterclasses led by game-changing women leaders (with future AI Technology integration) and an engaged professional learning community.

The platform runs on a subscription-based model with annual subscription packages for individuals and teams. The high-production Masterclasses within the PLAYBOOK ACADEMY are led by phenomenal women who reverse-engineer their playbook to success and share valuable takeaways with viewers (members) that are actionable in their own personal and professional lives. The community, also known as THE CAMPUS, will enable social connections, discussions, on-demand mentorship, access to live events, job boards and other exciting perks. Members can learn how to lead like a CEO, negotiate like a minister, make decisions like a board member, problem-solve like a scientist, amongst several other fascinating themes that enable career development.

What the Founder has to say:

“Our team isn’t just us. It’s the most successful women of our generation, the masters who are working with us to build value-driven content and share it with an audience of millions,” said Wafa AlObaidat, Founder & CEO – Playbook. “Through the power of storytelling by women that look like, sound like and are relatable to our audience, we hope to enable women to get unstuck in their personal and professional lives and navigate their pain points with much more clarity and perspective as they learn from real-world scenarios and tactics.”

What the Investors have to say:

“We’re proud to support female-founded startups such as PLAYBOOK that we believe have the potential to scale regionally and globally. PLAYBOOK enters the market at the right time to present a solution to the public and private sector, as policymakers appear to increasingly institute SDG goals and more job opportunities open up for women,” said Amal Dokhan, Partner, 500 Global MENA.

“We have always maintained a strong commitment as the leading Women Angel Investment Group based in Saudi to invest in Founders who share our vision and mission for the region and beyond. PLAYBOOK helps us further our mission to invest in accelerating the career growth cycle of the female talent pool and build more prosperous economies”, added Deemah Al Yahya, Founder of Women Spark.

Mohammed Jaffar, Managing Partner – Faith Capital, shared, “Investing in a company is almost always driven by investing in the person at the helm. Wafa AlObaidat as a self-made entrepreneur of several successful enterprises, has showcased her and her team’s capability to launch and scale businesses profitably whilst also creating tangible impact. I’m excited by what the future holds for PLAYBOOK and for women across this region and globally.”

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