Equalture, a Rotterdam and South Holland-based HR-tech startup, has raised Euro 2.75 million in the latest funding round led by Shoe Investments on 1 February 2022.

Investors: The latest funding round was led by Shoe Investments, a Dutch investment company of serial entrepreneur Pieter Schoen and participated by existing investor, Dutch VC firm 4impact.

The Objectives behind the funding: The company plans to deploy the current proceeds to further expand its international customer base and grow its test library of game-based neuro-assessments, enabling companies to evaluate their teams’ and candidates’ (soft) skills and behaviours in an impartial, scientific way.

About Equalture

Image Credits: Equalture

Founded in 2018 by twin sisters Charlotte Melkert and Fleur Melkert, Equalture is on a mission to shape the world of unbiased hiring. The company has developed a screening and matching tool to shape the world of impartial hiring for SMBs through data and gamification. The startup’s tools amplify the job application process and benchmark each candidate’s skills and personality against team, culture, and industry. It enables the businesses to evaluate candidates objectively and accurately hire the suitable fit for their small and midsize business based on data instead of bias. Equalture helps companies enhance the diversity of their teams by providing all candidates with an equal opportunity to get hired beyond what is on their CV. 

What the Founder has to say:

Charlotte Melkert, Co-Founder of Equalture, said: ‘’In this era of rapid technological innovations that we are living, it is unacceptable that hiring decisions are still based upon subjective first impressions that we allow our own biases to create. In 1482, Leonardo da Vinci wrote the first resume, and up to this day, 540 years later, we still rely on CVs when judging candidates. The most ironic and sad part of this story is that we all know that CVs aren’t predictive of hiring success and heavily increase biases, but still, we all stick to this screening method. Just because old habits are difficult to breakthrough.”

What the Investor has to say:

Pieter Schoen, owner of Shoe Investment and serial entrepreneur, commented: “The enthusiasm and perseverance of the entrepreneurs radiates, and at Equalture I also see the most important investor-rule being confirmed: ‘Eerst de vrouw, dan het gebouw’, a Dutch statement which implies good management is the most important thing in order to build a successful startup.”

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Manish writes about the startup ecosystem on VCBay. He is pursuing Master of Commerce from Delhi School of Economics, University of Delhi, and is passionate about the world of finance, information technology & entrepreneurship.



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