Unlock, a UK-based SaaS-driven platform aiming to develop a culture among isolated teams, has raised US$ 2 million in Seed funding led by La Famiglia on 1st November 2021.
Investors: The latest investment round featured La Famiglia as the lead investor with participation from GuideStar Ventures, Kima Ventures, Antler and many high-profile investors such as Thibaud Elziere, Ian Hathaway, Andy Chung, Deepali Nangia from Atomico Angel Network and many others.
About Unlock
Brought to existence in 2019 by Maria Wlosinska, Eli Rezinsky and Darshak Bhatt, Unlock provides workplaces an online marketplace compounded with systematically organised engaging experiences to offer a solution to develop remote team solidarity. Unlock does not attempt to create an online workplace and restructure a physical environment digitally but develop a digital-first experience that facilitates creating strong remote team cultural practices through exciting and meaningful tasks whilst offering a new livelihood to online event developers. The startup has over 50 curated experiences from virtual activity developers and over 300 purpose-built bite-size conversation games and starters.
Scope of Culture-as-a-Service (CaaS)
CaaS is a US$ 300 billion industry driving substantial investor interest as competition to acquire the best talent, and remote working becomes the new trend. Robust team culture is vital for retaining and luring top-notch talent in a vehement labour market. After realising the effectiveness of hybrid work formations, corporations worldwide are contemplating digitally-inclusive methods to generate loyalty and emotional sentiments among their employees.
What the Founder has to say: “We’re in the midst of a culture shift. The corporations we work with have comprehended staying at the forefront of the talent war requires developing a firm culture at the organisation’s core. However, that is easier said than done. We offer a cultural infrastructure to organisations, which saves their time researching and managing how to develop a culture in their employees. We ensure ample content diversity within our platform, and the experiences are built to feel inspired and refreshed so that teams return regularly.”- Maria Wlosinska, Co-Founder and CEO of Unlock.
What the Investor has to say: “Unlock have a unique idea to solve the challenges of fostering cultural empowerment in the organisation. First of all, they bring proficient people to ensure significant team experiences, catching tailwinds from the fervour and creator economy. Moreover, they have built a marketplace with attributes like on-screen tools and game cards that allow teams and hosts to take experiences beyond the ordinary functions of platforms like Zoom.”- Judith Dada, La Famiglia’s General Partner.
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