London-based Sales Impact Academy, a go-to-market learning marketplace offering an effective learning solution to rapidly-growing tech corporations, has raised US$ 4 million through a mix of debt financing and a Seed round led by Round2 Capital Partners and Stage 2 Capital, respectively, on 21 July 2021.
Investors: The Seed investment round, which contributed US$ 3 million, featured Stage 2 Capital as the lead investor. The startup secured remaining funds through debt financing led by Round2 Capital Partners. The startup has raised, in total, US$ 4.4 million to date.
Purpose of the funding: The firm seeks to utilize the proceeds from the investment round to continue offering high-end services, which include creating top-tier live coursework, to its clients.
About Sales Impact Academy
Established in 2019 by Alexandra Damgaard and Paul Fifield, Sales Impact Academy has over 160 customers, including G2, Verbit, Klaviyo, and Outreach. The startup has recruited a group of proficient and talented tutors to conduct framed, live online study programmes with massive academically designed concepts. The teaching directory presently incorporates 50+ worldwide experts such as Mark Roberge, erstwhile CRO of Hubspot; Elissa Fink, erstwhile CMO of Tableau and many more renowned professionals. Last year, the firm introduced more than 30 digital-first programmes on its marketplace. It imparted learning to thousands of users daily for nearly 900 hours. On top of that, Sales Impact Academy has furnished and sustained an engaging learner base, with retention rates surpassing 85% over 12-14 weeks of studying.
What the Founder has to say: “The vital abilities of teams and their heads is, undoubtedly, the distinction between achieving goals and missing them significantly. A skilled sales associate possessing an email address, a phone and a spreadsheet would certainly pull off a great job. Yet, an underskilled salesperson with a top tech mound in the world would fail. Go-to-market platforms have the unprecedented potential to add high-tier learning as an offering to the sales stack and witness a prompt effect on pipeline building, interaction and retention.”- Paul Fifield, CEO and Co-Founder of Sales Impact Academy.
What the Investors have to say: “SIA mitigates the educational pressure and enables internal teams to concentrate on the final mile of abilities depending on their corporation’s go-to-market conditions. The implementation of the team has been impressive till now. We are exhilarated about the combined capabilities between our LP foundation of 250+ GTM executives and SIA’sSIA’s expansionary tactics.”- Mark Roberge, Managing Director of Stage 2 Capital.
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