Tapcart, a US-based leading mobile commerce platform that enables Shopify-powered brands to launch mobile apps, has bagged US$ 50 million in a Series B funding round led by Left Lane Capital on 28 June 2021.
Investors: The investment round featured Left Lane Capital as the lead investor with involvement from Shopify, SignalFire, Greycroft, Act One Ventures and Amplify LA. The company has raised a total of US$ 65.1 million to date.
Purpose of the funding: The firm intends to deploy the new funds to recruit nearly 200 more employees, mostly at its Santa Monica headquarters, and diversify to businesses in areas like Europe, Australia and New Zealand.
About Tapcart
Founded in 2017 by Eric Netsch and Sina Mobasser, Tapcart is a mobile commerce SaaS platform that integrates directly with Shopify, enabling brands to build native mobile apps for their eCommerce stores. Tapcart supports many leading shopping applications on the App store, namely Fashion Nova, Pier One Imports, The Hundreds, Patta, Culture Kings and thousands of other top merchants. Tapcart transacted over US$ 1.2 billion in merchant GMV during the last 12 months, underscoring the key role the platform plays in the world’s digital transformation into mobile retail. The firm values its deep relationship with Shopify, having served its merchants exclusively to date. Thousands of rapid-growing Shopify merchants consider Tapcart as a reliable platform. The company envisages the peaceful growth of the publicly traded powerhouse. Partnering with Shopify, it aims to expand the Shopify ecosystem.
What the Founder has to say: “Tapcart is a true end-to-end sales channel built for marketers. It enables one to reach mobile shoppers, build comprehensive marketing promos and deliver them explicitly into lightning-fast checkouts. Customers seek and wish for an exceptional, lusty, and customized shopping service. Tapcart intends to offer such an experience.”- Eric Netsch, CEO of Tapcart.
What the Investors have to say: “Paid marketing channels have become ferociously competitive for brands, while end-consumers have grown numb to incessant promotion emails. Tapcart offers an opportunity to e-commerce marketers to attract their target customers by possessing a chunk of real-estate on their mobile phones – this is further bolstered with push-notification campaigns. Endeavours of several firms over the past decade have failed to develop such technology. Tapcart is the first enterprise we have witnessed to reach this vision in cost-effective, simple-to-use and yet robust platform.”- Vinny Pujji, Managing Partner at Left Lane Capital.
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