Nutritional supplement startup Feel secures US$ 6.2 million in series A

Feel, a London (United Kingdom) based startup, announced on 20th April 2021 that it has raised US$ 6.2 million in its series A funding round. The round was led by Fuel Ventures along with participation from TMT investments, Sova VC and a few angel investors.

Investors: Fuel Ventures is a London based technology fund that was founded in 2015 by Mark Pearson. It is primarily an early and growth stage investor that invests in startups having huge potentials in scalable marketplaces, platforms and SaaS. Its portfolio includes thriving companies such as Onbuy.com, Heroes, Capdesk, Distributed and more.

“The growth and the expansion of Feel’s product line present a really exciting time for Feel and we are supporting them in becoming a significant disruptor to the health supplement market.”—Mark Pearson, managing partner at Fuel Ventures.

Purpose of investments: With the latest round of funding, Feel would look to expand across the EMEA (Europe, Middle East and Africa) and target new verticals such as kids, pets and cognition. Further, it would also be looking to grow its direct-to-consumer subscription service.

About Feel:

Feel was founded in 2019 by Boris Hodakel to produce and supply qualitative nutritional supplements. Its products are based on 4 core values: transparency-enabling people to know exactly what all ingredients are used to make the supplements; sustainability- making sure that the product’s packaging and delivery is done in such a manner so as to have minimal impact on the environment; care- its science backed products enable taking self care in the most efficient manner; and affordability- its direct to consumer model helps cut costs and make its products affordable despite having high manufacturing costs.

Boris Hodakel founded Feel because having skin problems he was a regular consumer of supplements. During his health routine, he found out that there was a lot of potential to make the supplement industry better.

Feel claims to have witnessed over 60x growth and 21,000 active subscriptions in its first year.

What the CEO has to say:

“Not all vitamins are created equal and the majority you find on retail shelves have a dirty formula that is difficult to absorb by the body, missing natural elements. We’re the cleanest alternative in the market — backed up by science — and continually invest in making our formulas as effective as possible while still affordable.”— Boris Hodakel, founder and CEO of Feel.

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