Demoflow, a Colorado-based startup that seeks to streamline virtual remote selling processes, announced on 25th March 2021 that it has raised US $ 2.4 million in an extension of its seed funding round. The round was led by RTP Seed along with participation from Heroic Ventures, FirstMile Ventures, Slack Fund and NEXT Frontier Capital.
Investors: RTP Seed is a New York, United States, based venture capital firm that was founded June 2020. As its name suggests, it is predominantly a pre-seed and seed investor that seeks to invest in areas such as B2B infrastructure, enterprise infrastructure, developer tools, vertical software and more. Being a recently founded firm, it has already made investments in around 13 companies including Nirvana Health, SteamChain, Pipekit, Arrakis and more.
“Larson, Jack and their team have greatly simplified demo workflows and enabled easier collaboration for teams. We are excited to be working together with them to create a market leader in the B2B sales technology space.”—Dimitri Boguslavsky, co-managing partner at RTP Seed.
Purpose of investments: The current round comes just a few months after Demoflow’s initial seed round that was conducted in November 2020 and it also brings the total funds raised by Demoflow to around US $ 4 million. The funds, according to Demoflow, would be utilised to support its product development, increase its headcount in sales, marketing and support; and expand its digital marketing presence.
Founded in 2020 by Jack Collins and Larson Stair, Demoflow is a platform that enables a collaborative and streamlined selling process. It enables the sales force to work together with greater integrity and helps organisations to boost productivity, increase revenues and importantly decrease sales cycles.
What the CEO has to say:
“Empowering sales teams with tools to collaborate and work more efficiently in a remote environment has never been more imperative. This new infusion of seed capital validates the market need for delivering these tools and allows us to continue to expand our platform’s functionality to give sales teams the tools they need to meet and exceed sales goals.”—Larson Stair, co-founder and CEO of Demoflow.
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