Personalized telenutrition and foodcare network Foodsmart

US-based Foodsmart, a personalized telenutrition and foodcare network, raised more than US$ 25M in a Series C funding round on 25 March 2021.

Investors: The funding round was led by Advocate Aurora Enterprises, a subsidiary of Advocate Aurora Health, one of the largest health systems in the United States. Other participants included Mayfield Fund, Seventure Partners (Health for Life Capital), New Ground Ventures, Benefitfocus Founder Shawn Jenkins, Classpass CEO Fritz Lanman and former Darden Restaurants CEO Clarence Otis.

About Foodsmart


Founded in 2010 by Dr. Jason Langheier, Foodsmart has one of the largest national networks of registered dietitians, personalized meal planning and food marketplace to make eating well simple and affordable. Its regional and national health plans facilitate healthcare cost savings to overcome the growing food insecurity and inequity. The company has also partnered with Walmart, Amazon and local grocers to help families leverage price comparison, discounts and newly online accessible benefits. The tagline of the company is: Foodsmart – Eating Well Made Simple.

Foodsmart provides a fully customizable app, helping users to map their personalized journey to eating well. It integrates dietary assessments and nutrition counselling with online food ordering and meal planning for the entire family. Foodsmart claims to have more than 1 million registered users on its platform.

What the CEO has to say: “Food is medicine and critical to our health, yet the act of feeding ourselves and our families can be stressful, complicated and expensive. Foodsmart takes the guesswork out of food buying that is sustainably affordable and addresses specific health needs. That’s why we’re thrilled to be Advocate Aurora Enterprises’ inaugural investment towards ‘whole person wellness’ and to be partnering with a leader in value-based medicine.” – Dr. Jason Langheier, CEO and Founder of Foodsmart.

What the Investors have to say: “You’re going to see us continue to invest in health-related businesses designed to make us a destination health company, not just providing hospital, doctor and home care services but where people can look to us for all their health care needs. Healthy habits are built in people’s homes and increasingly on their phones. Our investment in Foodsmart reflects this whole-person health approach by enabling people to take greater control of their wellness on their own terms.” — Jim Skogsbergh, President and CEO of Advocate Aurora Health.

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Komal writes about the startup ecosystem on VCBay. She is an Economics Hons. graduate from Miranda House, Delhi University, and is passionate about the world of entrepreneurship and finance.


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