California based start-up, Good Eggs raises USD 100 million in seed funding round led by Grade Brook Capital Partners also with the involvement of previous investors on 4th of february,2021.The organization is aiming to expand their reach in the Southern California region.
Investors: The fresh funding was led by Grade Brook Capital Partners with participation from previous investors like Tao Invest, GV, DNS Capital, Index Ventures and Benchmark Partners.
What the funding is for: The capital would be utilized to allow Good Eggs to proceed with adding new products and to find new ways to develop and improve the ecommerce experience. They are also aiming to expand their enterprise in Southern California and try to develop their products in a better way.
Legal name of the company: Good Eggs, Inc.
Primary objective of the company: The main objective of the association is to reinvent the food system of the people for betterment of their lives.
Founded date: July 1, 2011
Founders of the company: Bob Zoller, Rob Spiro and Alon Salant
About the company: Good Eggs is a privately held organization which operates under the food and beverages industry. Its headquarters is established in San Francisco, California and has a work strength of around 201-500 employees. They deal with various specialties like prepared foods, online grocery, ecommerce and brand marketing and logistics.
What the CEO has to say: “The grocery market is undergoing fundamental change and the shift to ecommerce and higher quality products and services is accelerating. Good Eggs is experiencing rapid growth with strong unit economics and is well-positioned to become a category defining leader. We are excited to partner with their team to help drive future growth and expansion”. Said Bob Zoller, Co-founder of Good Eggs.
“The organization has opened a new larger warehouse in Oakland just a few days before shelter in place orders took effect last march. So, the team was busy enough trying to operate a new warehouse, meet increased demand for grocery delivery and keep workers safe in the process”. Alon Salant, Co-founder of Good Eggs.
What the investors have to say: “I think of Southern California not as one big region, but as several subregions. There’s the LA region, northern san diego and orange county, those areas collectively are the size of two to three bay areas. That’s a meaningful increase in our addressable market”. Said CEO of Grade Brook Capital Partners.
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