A New York based community app, Supergreat that provides a platform for Beauty enthusiasts to shop, review and share tips on their favorite beauty products, announced securing US$ 6.5 million funding in a series A round led by Benchmark on 2nd December 2020.
The funding round included participation from TQ Ventures, Shrug capital, K5 Global an investment fund led by Schuster Tanger, Andrew Marks and Scooter Braun. It was also joined by the existing investor of Supergreat, Thrive Capital, and the Angel investors Jennifer Fleiss (the co-founder of Rent the Runway) and Hannah Bronfman. This series A round brings the total investment of the company to US$ 9 million.
Super great is a community app where people review, shop and share tips about their favorite products. The users of Supergreat platform can discover a bunch of new products on a regular basis, take part in community related topics and find out the latest and trending news in beauty.
The app was launched in 2018 and since then the super great community has created more than 180,000 videos on more than 30,000 products they like and use regularly. The minutes of videos watched over the platform has tripled in the last 6 months as the users are increasingly turning to Demos and video reviews for learning about beauty products.
The co-founder of Supergreat Dan Blackman said, “We are happy to welcome Sarah travel to the Supergreat board and partner with benchmark and a great group of investors, team members and advisers for which we are lucky to work together. As our community continues growing, we are excited to work with our partners across the fields of entertainment Beauty, technology and more and share our vision for making our platform the social destination for all the beauty brands and consumers.”
It promotes authentic and trustworthy user-generated content from the beauty and to z AST who are willing and excited for sharing their routines and favorite beauty products for the people they are relatable to. The users have the facility to subscribe to different enthusiasts and interact with each other by joining discussions, collecting rewards from the brands they love and asking questions. Supergreat provides a platform for the brands and customers to access genuine interactions.
About Supergreat
Founded in 2018, Supergreat is based in New York and is a growing community of beauty enthusiasts who like sharing their views across a range of products. The founders of the company, Dan Blackman and Tyler Faux previously worked at Shopify acquired platforms Tumblr and Tictail and hold a good experience in building communities. They launched Supergreat after working together on Huddle which was a mental health app where they discovered a growing group of engaged beauty fans, sharing their tips and product recommendations with each other and got the idea of launching Supergreat.
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