Happy Cabbage Analytics, an integrated cannabis data analytics and marketing platform raised US$ 1.5M in its Seed funding last week.
The funding round was led by New York-based early-stage investment firm Delta Emerald Ventures. Other participants include cannabis-focused technology investor Silverleaf Venture Partners, private equity firm Yaax Capital, and private equity firm West Creek Investments.
The funds raised will be utilized to expand their team, invest in partnerships, and develop innovative products and integrations for performance-driven data analytics solutions.
About Happy Cabbage Analytics
Founded in 2019 by Andrew Watson, Happy Cabbage Analytics is an integrated data, insights and marketing platform which is designed to help cannabis retailers and brands, target lost customers and automate informed business decisions from their first-party data.
Happy Cabbage uses algorithms to sort retailer data in order to understand customer preferences and behaviors. It thus enables businesses to deliver hyper-targeted marketing campaigns while optimizing sales and performance. The products offered by the company feature best-in-class analytics capabilities, clarifying data without the expertise or expense of an in-house data analytics team.
Happy Cabbage, launched in the Winter 2019 cohort at Canopy Boulder, is a seed-stage investment fund and business accelerator. Canopy Boulder is majorly interested in companies developing ancillary products and services in the legal cannabis industry.
“We see our new investor partners as a key element to strengthening our trajectory, aligning in visions, values, and strategic understanding of the cannabis market. We are excited to scale our business further, building out a suite of data-rich tooling that will enable our customers to grow sales and improve their cannabis consumers’ experience with the click of a button,” said CEO Andrew Watson.
Happy Cabbage will be launching its SMS marketing product, Polaris, out of beta in October. Polaris streamlines high ROI marketing, management, inventory and customer communication recommendations into one comprehensive platform.
“Both Delta Emerald and Happy Cabbage Analytics share the vision of bringing disruptive data-backed insights into cannabis. It presents a unique opportunity to bridge the gap between available data and synthesized knowledge,” said Watson.
What Investors have to say
“Happy Cabbage Analytics and Delta Emerald’s mutual focus on data-driven decision making creates the foundation for a long-term partnership. We believe dispensaries and brands will increasingly demand actionable customer insights, derived from real-time transaction data. Andrew and team bring a level of sophistication that positions them to feed this growing demand,” said Ian Dominguez, Principal of Delta Emerald Ventures.
With medical cannabis being legalized in thirty-three US states cannabis, a massive new market for cannabis products has opened up. A growing need for data analytics to serve businesses and their consumers will be needed in future, and Happy Cabbage aims to meet those needs.
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