Brussels-based Cowboy has raised a €23M Series B funding round from Exor Seeds, HCVC, Isomer Capital, Future Positive Capital and Index Ventures in July 2020.

Capital raised will be used to hire more than 30 people in the next six months, expand its network of test rides and increase production operations with Flex. Flextronics is an American-Singaporean supply chain solutions company that provides design, manufacturing, distribution and aftermarket services to original equipment manufacturers (OEMs).

The startup manufactures first-class electric bikes and sells them directly to consumers around Europe. Cowboy was founded in Brussels in 2017 by entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti.


The company recently released the third generation of its flagship bike in the month of June 2020, Cowboy3 which has a slight update from its existing offering. The company has replaced the rubber and fiberglass belt with a carbon belt which makes it good to go for 30,000 km. The bike features an iconic triangle-shaped aluminum frame with integrated pill-shaped lights. There are no gears or buttons to control motor assistance. The motor starts automatically when you start pedaling. Some of the noticeable features of the Cowboy bike are the carbon belt, custom-made tires with a puncture protection layer and the detachable battery.

Cowboy bikes are also connected bikes due to the presence of some electronic components. You can lock your bike when you’re not using it. The company is presently testing auto-unlock, a feature that takes advantage of Bluetooth Low Energy to detect your phone. It also combines data from the accelerometer, such as the speed of the bike and your pedal power, which helps it to detect a crash and alert an emergency contact.


Apart from designing bikes, Cowboy is also a service company. It has built a grid of repair partners and provides test rides to potential customers. It is now available in multiple European cities. The company also has a partnership with Qover due to which it offers insurance products too. For €8 per month, you can receive a real-time notification whenever someone is trying to steal your bike and you’re insured against robbery. For €10 per month, you’re also insured against damage.

Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the archetype of the 2019 model.

Previously, the startup had raised €4.2M in its crowdfunding campaign on Crowdcube in January 2020. It also raised €3.2M on Crowdcube in December 2019 where it exceeded its original target of €1.4M. Cowboy had also secured €13.2M from Index Ventures, Tiger Global and Hardware Club in its Series A round in autumn 2018.

We try our best to fact check and bring the best, well-researched and non-plagiarized content to you. Please let us know

–if there are any discrepancies in any of our published stories,

-how we can improve,

-what stories you would like us to cover and what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback and thank you for stopping by!

Next story

Previous articleLithuania-based Ondato attracts €450K for its KYC solutions
Next articleMarketing Tools for early stage startups
Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.



Please enter your comment!
Please enter your name here