SEATTLE, WA and LONDON — Sales Impact Academy, the world’s premier go-to-market learning platform, said on March 30, 2022 – that it has raised US $22 million in new capital to help it expand and enhance its learning products.
Boston-based HubSpot Ventures and MIT Investment Management Company, in collaboration with current investors, Stage 2 Capital and Emerge Education, are leading this round of funding.
The new funding will allow Sales Impact Academy (SIA) to expand its curriculum and expand their learning technology platform, allowing them to continue doing what they do best: providing ongoing Education and professional development across the go-to-market function, including sales, customer success, marketing, management, and operations.
What the founder has to say:
Paul Fifield, CEO and co-founder of Sales Impact Academy:
“Half of the world’s corporations sell business to business, and the go-to-market team is the company’s growth engine.” Every day, it astounds me that, unlike law, finance, or HR, there is no formal learning or education for go-to-market teams, whether students or employees.
It means that everyone is learning as they go, with the responsibility of teaching falling on the businesses themselves, who aren’t natural instructors. As a result, internal learning programs are subpar, and the profession is in shambles. Given that these teams are responsible for half of the world’s GDP growth, ensuring that they have enough learning and development resources is crucial.”
What the investors have to say:
Navneeth Harikumar, Global Investment Team with the MIT Investment Management Company:
“We notice a glaring absence of readily available, high-quality education for go-to-market professionals.” “SIA is a mission-driven team working relentlessly to solve this challenge, and we are delighted to assist them as they deliver new education solutions to businesses throughout the world.”
About Sales Impact Academy:
Sales Impact Academy is the world’s premier go-to-market learning platform, offering high-growth technology firms a continuous live learning solution akin to a “Peloton for sales.” It features over 40 live courses on prospecting, sales, customer service, marketing, and leadership taught by its best personalities.
Over 14,000 learners are supported by SIA across 260 customers, including HubSpot, Github, Gong, Klaviyo, Rubrik, and Thoughtspot.
Mark Roberge, former CRO of HubSpot, Sarah Brazier of Gong, Chris Voss (FBI’s chief international hostage negotiator), Sam Nelson of Outreach, Dan Steinman of Gainsight, Elissa Fink, former CMO of Tableau, and others are among the more than 70 educators on the site.
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